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Studies on national identity differentiate between nationalistic attitudes and constructive patriotism (CP) as two more specific expressions of national identity and as theoretically two distinct concepts. After a brief discussion of the theoretical literature, the following questions are...
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Perspectives on ethnicity, nationalism, and cultural identity / Janeen Arnold Costa, Gary J. Bamossy -- Ethnoconsumerism: a new paradigm to study cultural and cross-cultural consumer behavior / Alladi Venkatesh -- Marketing and the redefinition of ethnicity / Dominique Bouchet -- Consumer...
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This study aims to determine how feelings of nationalism or patriotism for one's own country and feelings of animosity for countries that are in political conflict affect consumers’ willingness to refrain from buying products from various origins. Four hundred forty-two shoppers participated...
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