Marketing in a multicultural world : ethnicity, nationalism, and cultural identity

Janeen Arnold Costa ... Eds.

Perspectives on ethnicity, nationalism, and cultural identity / Janeen Arnold Costa, Gary J. Bamossy -- Ethnoconsumerism: a new paradigm to study cultural and cross-cultural consumer behavior / Alladi Venkatesh -- Marketing and the redefinition of ethnicity / Dominique Bouchet -- Consumer culture or culture consumed? / A. Fuat Firat -- Interest groups with a noble face / Eugeen Roosens -- The cultural past in the present: the meaning of home and objects in the homes of working-class Italian immigrants in Montreal / Annamma Joy, Michael Hui, Chankon Kim, Michel Laroche -- Ethnicity and consumption in Romania / Russell W. Belk, Magda Paun -- McD(c)œner: D(c)œner Kebap and the social positioning struggle of German Turks / Ayse S. Caglar -- Blurred borders: local and global consumer culture in Northern Ireland / Thomas M. Wilson -- Marketing developing society crafts: a framework for analysis and change / Kunal Basu -- Culture and the marketing of culture: the museum retail context / Janeen Arnold Costa, Gary J. Bamossy

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Year of publication:	1995 ; 1. [print.]
Other Persons:	Costa, Janeen Arnold (ed.) ; Bamossy, Gary J. (ed.)
Publisher:	Thousand Oaks, Calif. [u.a.] : Sage Publications
Subject:	Ethnische Gruppe \| Ethnic group \| Kulturelle Identität \| Cultural identity \| Welt \| World \| Interkulturelle Beziehungen \| Cross-cultural relations \| Nationalismus \| Nationalism \| Nationalkultur \| National culture \| Internationales Marketing \| Kulturkontakt \| Ethnizität \| Marketing
Description of contents:	Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov]

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Extent:	IX, 341 S. Ill., graph. Darst. 24 cm
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung
Language:	English
Notes:	Includes bibliographical references and index Perspectives on ethnicity, nationalism, and cultural identity / Janeen Arnold Costa, Gary J. Bamossy -- Ethnoconsumerism: a new paradigm to study cultural and cross-cultural consumer behavior / Alladi Venkatesh -- Marketing and the redefinition of ethnicity / Dominique Bouchet -- Consumer culture or culture consumed? / A. Fuat Firat -- Interest groups with a noble face / Eugeen Roosens -- The cultural past in the present: the meaning of home and objects in the homes of working-class Italian immigrants in Montreal / Annamma Joy, Michael Hui, Chankon Kim, Michel Laroche -- Ethnicity and consumption in Romania / Russell W. Belk, Magda Paun -- McDöner: Döner Kebap and the social positioning struggle of German Turks / Ayse S. Caglar -- Blurred borders: local and global consumer culture in Northern Ireland / Thomas M. Wilson -- Marketing developing society crafts: a framework for analysis and change / Kunal Basu -- Culture and the marketing of culture: the museum retail context / Janeen Arnold Costa, Gary J. Bamossy. Literaturangaben Gewebe : No price ; kart. : £ 15.50
ISBN:	0-8039-5327-5 ; 0-8039-5328-3
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013532809