//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbeplanung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
How U.S. consumers view in-sto...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbeplanung
Marketing management
22
Consumer behaviour
21
Konsumentenverhalten
21
Marketingmanagement
21
Brand management
19
Markenführung
18
Relationship marketing
13
Beziehungsmarketing
12
Advertising
10
Brand image
9
Markenimage
9
Werbung
9
Markenartikel
8
Brand
7
Kommunikation
7
Marketing
7
Communication
5
Internet marketing
5
Market research
5
Marketing communications
5
Marktforschung
5
Online-Marketing
5
USA
5
United States
5
Advertising planning
4
Marketing theory
4
Marketingtheorie
4
Research
4
Advertising effects
3
Business-to-business marketing
3
Emerging economies
3
India
3
Indien
3
Luxury goods
3
Luxusgüter
3
Measurement
3
Online retailing
3
Online-Handel
3
Sales promotion
3
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatz im Buch
1
Book section
1
Language
All
English
4
Author
All
Schultz, Don E.
4
Block, Martin P.
1
Brown, William P.
1
Malthouse, Edward C.
1
Martin, Dennis
1
Naik, Prasad A.
1
Srinivasan, Shuba
1
Viswanathan, Vijay
1
more ...
less ...
Published in...
All
Breaking new ground in theory and practice
1
Journal of advertising research
1
Journal of marketing communications
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer-driven media planning and buying
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
Saved in:
2
Perils of using OLS to estimate multimedia communications effects
Naik, Prasad A.
;
Schultz, Don E.
;
Srinivasan, Shuba
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 257-269
Persistent link: https://www.econbiz.de/10003610521
Saved in:
3
The response surface process for optimal allocation of media budgets
Malthouse, Edward C.
;
Schultz, Don E.
- In:
Breaking new ground in theory and practice
,
(pp. 395-406)
.
2011
Persistent link: https://www.econbiz.de/10009380997
Saved in:
4
Strategic advertising campaigns
Schultz, Don E.
;
Martin, Dennis
;
Brown, William P.
-
1984
-
2. ed
Persistent link: https://www.econbiz.de/10003219174
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->