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~subject:"Werbepsychologie"
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The theory of advertising
Scott, Walter Dill
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1985
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Reprint, orig. publ. Boston 1903
Persistent link: https://www.econbiz.de/10000702284
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The psychology of advertising : [a simple exposition of the principles of psychology in their relation to successful advertising]
Scott, Walter Dill
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1978
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5. ed.; [Nachdr. d. Ausg.] Boston 1913
Persistent link: https://www.econbiz.de/10002786612
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