//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbepsychologie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Die Wirkung der Werbeinhalte v...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbepsychologie
Schweiz
2
Switzerland
2
2004
1
Destination management
1
Destinationsmanagement
1
Graubünden
1
Holiday behaviour
1
Hörfunkwerbung
1
Psychology of advertising
1
Quality management
1
Qualitätsmanagement
1
Radio advertising
1
Sport event
1
Sportveranstaltung
1
Urlaubsverhalten
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Deighton, John
1
MacQueen, Josh
1
Romer, Daniel
1
Published in...
All
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Using drama to persuade
Deighton, John
- In:
Journal of consumer research : JCR ; an …
16
(
1989
)
3
,
pp. 335-343
Persistent link: https://www.econbiz.de/10001098565
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->