Using drama to persuade
Year of publication: |
1989
|
---|---|
Authors: | Deighton, John |
Other Persons: | Romer, Daniel (contributor) ; MacQueen, Josh (contributor) |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 16.1989, 3, p. 335-343
|
Subject: | Hörfunkwerbung | Radio advertising | Werbepsychologie | Psychology of advertising |
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