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~subject:"Werbepsychologie"
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Werbepsychologie
Design
749
design
448
Werbeträger
426
Advertising media
353
Werbung
164
Innovation
123
Advertising
118
Produktgestaltung
115
Werbewirkung
115
Advertising effects
107
Product design
106
DESIGN
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Deutschland
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Marketing
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Consumer behaviour
81
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69
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Brand management
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Theorie
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innovation
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Produktentwicklung
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Kreativität
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Werbegraphik
43
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Klucharev, Vasily
3
Rijpkema, Mark
3
Smit, Gitty
3
Stallen, Mirre
3
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2
Adkins, Mark
1
Binar, Bernd
1
Cauberghe, Verolien
1
Cho, Hyejeung
1
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1
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1
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1
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1
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Urban, Dieter
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1
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Breaking new ground in theory and practice
1
ERIM report series research in management
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Gender, culture, and consumer behavior
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of international consumer marketing
1
Reihe: Marketing : MAR
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ECONIS (ZBW)
17
USB Cologne (EcoSocSci)
1
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Kauf mich! : visuelle Rhetorik in der Werbung
Urban, Dieter
;
Urban, Dieter M.
-
1995
Persistent link: https://www.econbiz.de/10000532738
Saved in:
2
Was kommt an in Wort und Bild? : Erfolgs-Grundlagen werbl. Kommunikation, ihre Anwendung in d. Praxis ; Test-Ergebnisse, Erfolgsregeln, Gestaltungs-Tips
Gass, Franz Ulrich
-
1983
-
2. Aufl.
Persistent link: https://www.econbiz.de/10004040291
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3
Fine-Tuning von Werbebildern : ein verhaltenswissenschaftlicher Ansatz für die Werbung
Kramer, Dominik
-
1998
Persistent link: https://www.econbiz.de/10000672606
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4
Marken mit In-Game-Advertising emotionalisieren : eine empirische Analyse des Shootingstars der Werbebranche
Huber, Frank
;
Vogel, Johannes
;
Meyer, Frederik
;
Binar, Bernd
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003890563
Saved in:
5
When thinking is beneficial and when it is not : the effects of thin and round advertising models
Häfner, Michael
;
Trampe, Debra
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
4
,
pp. 619-628
Persistent link: https://www.econbiz.de/10003936183
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6
Celebrities and shoes on the female brain : the neural correlates of product evaluation in the context of fame
Stallen, Mirre
;
Smidts, Ale
;
Rijpkema, Mark
;
Smit, Gitty
; …
-
2009
Persistent link: https://www.econbiz.de/10008664793
Saved in:
7
The role of accent standardness in message preference and recall
Morales, Andrea C.
;
Scott, Maura L.
;
Yorkston, Eric A.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10009536716
Saved in:
8
Gender and media literacy : women and men try on responses to objectification in fashion advertising
Lambiase, Jacqueline
;
Reichert, Tom
;
Adkins, Mark
; …
- In:
Gender, culture, and consumer behavior
,
(pp. 139-159)
.
2012
Persistent link: https://www.econbiz.de/10009544242
Saved in:
9
The effect of attractiveness in advertising and comparison motives on self-judgments and product evaluations : a cross-National perspective
Micu, Camelia C.
;
Coulter, Robin
- In:
Journal of international consumer marketing
24
(
2012
)
1/2
,
pp. 79-99
Persistent link: https://www.econbiz.de/10009545346
Saved in:
10
The (b)old and the beautiful : investigating the preference of senior consumers concerning (the age of) models used in advertising
Panic, Katarina
;
Cauberghe, Verolien
;
Verhoye, Delphine
- In:
Breaking new ground in theory and practice
,
(pp. 135-146)
.
2011
Persistent link: https://www.econbiz.de/10009380025
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