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~subject:"Werbepsychologie"
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Werbepsychologie
Consumer behaviour
28
Konsumentenverhalten
28
Experiment
7
Food consumption
7
Lebensmittelkonsum
7
Perception
7
Theorie
7
Theory
7
Behavioral economics
6
Brand image
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Feldforschung
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Field research
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Markenimage
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Verhaltensökonomik
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Wahrnehmung
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Advertising effects
4
Materialism
4
Werbewirkung
4
Anreiz
3
Brand management
3
Charity
3
Economic psychology
3
Fundraising
3
Gesundheit
3
Health
3
Incentives
3
Markenführung
3
Product information
3
Produktinformation
3
Psychology of advertising
3
Social Marketing
3
Social marketing
3
Wirtschaftspsychologie
3
Wohltätigkeit
3
Angst
2
Anxiety
2
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English
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Pandelaere, Mario
3
Briers, Barbara
1
Defever, Christine
1
Millet, Kobe
1
Roe, Keith
1
Van den Bergh, Bram
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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ECONIS (ZBW)
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Madonna or Don McLean? : the effect of order of exposure on relative liking
Pandelaere, Mario
;
Millet, Kobe
;
Van den Bergh, Bram
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
4
,
pp. 442-451
Persistent link: https://www.econbiz.de/10008728828
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2
How to make a 29% increase look bigger : numerosity effects in option comparisons
Pandelaere, Mario
;
Briers, Barbara
-
2011
Persistent link: https://www.econbiz.de/10009008499
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3
The impact of associative advertising on personal values and behavior
Defever, Christine
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003802892
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