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On the dynamics of media markets : Professor Karl Erik Gustafsson in memoriam
Ots, Mart; Weibull, Lennart; Melesko, Stefan - In: Journal of media business studies 16 (2019) 2, pp. 153-161
Persistent link: https://www.econbiz.de/10012176975
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A novel advertising media selection framework for online games in an intuitionistic fuzzy environment
Dahooie, Jalil Heidary; Estiri, Mehrdad; Janmohammadi, … - In: Oeconomia Copernicana 13 (2022) 1, pp. 109-150
Persistent link: https://www.econbiz.de/10013255811
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Behavioural Study on Advertising and Marketing Practices in Online Social Media : Final Report
GfK Consortium - 2018
The key objective of this multi-method, exploratory study was to investigate advertising and marketing practices in online social media (OSM) from the perspective of consumer behaviour and consumer protection. It aimed to identify and assess commercial practices in the context of OSM that could...
Persistent link: https://www.econbiz.de/10012036381
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Geschäftsbericht ... / IVW
Informationsgemeinschaft zur Feststellung der … - Berlin : IVW; -2003: Bonn : IVW - 1992/93(1993)-2015/2016
Persistent link: https://www.econbiz.de/10000504721
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AWA : Allensbacher Marktanalyse, Werbeträgeranalyse
Institut für Demoskopie Allensbach - Allensbach : Institut für Demoskopie - [19]92 -
Persistent link: https://www.econbiz.de/10000535071
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The effective use of advertising media
Davis, Martyn P. - 1981
Persistent link: https://www.econbiz.de/10000050536
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Werbung im und mit Sport
Dreyer, Axel - 1986
Persistent link: https://www.econbiz.de/10000698424
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Advertising media : creative planning in media selection
Brown, Lyndon O.; Lessler, Richard S.; Weilbacher, … - 1957
Persistent link: https://www.econbiz.de/10000674733
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Advertising planning : mathematical models in advertising media planning
Gensch, Dennis H. - 1973
Persistent link: https://www.econbiz.de/10000556405