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On the determination of advertising effectiveness : An empirical study of the German cigarette market
Reuijl, Jan C. - 1982
Persistent link: https://www.econbiz.de/10000559524
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Theorie und Praxis der Werbewirkungsmessung : Protokoll ; 18. Würzburger Werbe-Fachgespräch, 13./14.3.1980
Würzburger Werbefachgespräch <18, 1980, Würzburg> - 1980
Persistent link: https://www.econbiz.de/10014426200
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Zur Wirkung von Direktwerbung im Investitionsgüterbereich
Bamler, Gunther - 1987
Persistent link: https://www.econbiz.de/10013407666
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Measuring the impacts of generic fluid milk and dairy marketing
Kaiser, Harry M. (contributor); Dong, Diansheng (contributor) - 2006
Persistent link: https://www.econbiz.de/10003375644
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Measuring the impacts of generic fluid milk and cheese advertising : a time-varying parameter application
Schmit, Todd M.; Kaiser, Harry M. - 2002
Persistent link: https://www.econbiz.de/10001766787
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Impact of generic milk advertising on New York State markets, 1986 - 2000
Kaiser, Harry M.; Chung, Chanjin - 2002
Persistent link: https://www.econbiz.de/10001674332
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Identifying the extensive and intensive effects of generic advertising on the household demand for fluid milk and cheese
Schmit, Todd M. (contributor) - 2001
Persistent link: https://www.econbiz.de/10001583653
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Advertising to reduce meat consumption : positive framing versus negative framing effects on attention
Zunckel, Caitlin; Pillay, Pragasen; Drummond, Mark Hamilton - In: Journal of social marketing : JSOCM 13 (2023) 4, pp. 609-630
Persistent link: https://www.econbiz.de/10014426718
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Werbung als Verhaltensvorbild für Mitarbeiter : eine empirische Untersuchung am Beispiel UBS
Henkel, Sven - 2008
Persistent link: https://www.econbiz.de/10003754613
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Does irritation induced by charitable direct mailings reduce donations?
Diepen, Merel van (contributor); Donkers, Bas (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003791622