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Werbewirkung
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976
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13
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12
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9
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8
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8
Romaniuk, Jenni
8
Sreejesh, S.
8
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7
Matthes, Jörg
7
Muehling, Darrel D.
7
Roy, Subhadip
7
Septianto, Felix
7
Vashisht, Devika
7
Erfgen, Carsten
6
Ko, Eunju
6
Langner, Tobias
6
Mäder, Ralf
6
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6
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6
Srivastava, R. K.
6
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Clark, C. Robert
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Doraszelski, Ulrich
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Hayes, Jameson L.
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Journal of business research : JBR
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Journal of marketing communications
51
International journal of advertising : the review of marketing communications
50
International journal of advertising : the quarterly review of marketing communications
46
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The journal of product & brand management
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32
Psychology & marketing
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The journal of brand management : an international journal
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SpringerLink / Bücher
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International journal of internet marketing and advertising : IJIMA
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Marketing letters : a journal of research in marketing
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European journal of marketing : EJM
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Asia Pacific journal of marketing and logistics
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International journal of sports marketing & sponsorship
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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International journal of hospitality management
10
Journal of global marketing
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Journal of marketing research : JMR
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Marketing intelligence & planning
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Journal of the Academy of Marketing Science
9
The journal of consumer marketing
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of marketing
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8
Research
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Springer eBook Collection / Business and Economics
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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7
Journal of current issues and research in advertising : JCIRA
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Journal of strategic marketing
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
7
EconStor
2
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1
Effects of negative
brand
information : measuring impact of celebrity identification and
brand
commitment
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
Saved in:
2
Effect of celebrity endorsement in advertising activities by product type
Karasiewicz, Grzegorz
;
Kowalczuk, Martyna
- In:
International journal of management and economics
44
(
2014
),
pp. 76-93
Persistent link: https://www.econbiz.de/10011417546
Saved in:
3
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
4
Brand
naming : sound symbolism,
brand
preference and
brand
performance
Duduciuc, Alina
;
Ivan, Loredana
- In:
Studies and scientific researches / Economics edition / …
20
(
2014
),
pp. 169-176
Persistent link: https://www.econbiz.de/10011339605
Saved in:
5
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
Saved in:
6
Advertisement attitude,
brand
attitude and purchase intention : reciprocal and mediation effect study
Ganesan, P.
;
Sridhar, M.
;
Priyadharsani, Saranya
- In:
International journal of business excellence
9
(
2016
)
4
,
pp. 488-510
Persistent link: https://www.econbiz.de/10011660376
Saved in:
7
Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention
Pilavcioglu, Burak
;
Hodeck, Alexander
;
Nagel, Niels
; …
- In:
Zukunft des Marketings
,
(pp. 37-55)
.
2023
the advertisement, towards the
brand
and on their purchase intention. Results of an empirical study indicate that ads with …
Persistent link: https://www.econbiz.de/10014516159
Saved in:
8
Social networking the
brand
: an exploration of the drivers of
brand
image in the South African beer market
Beneke, Justin
;
Blampied, Simon
;
Miszczak, Sonia
; …
- In:
Journal of food products marketing
20
(
2014
)
4
,
pp. 362-389
Persistent link: https://www.econbiz.de/10010399875
Saved in:
9
A study on the effects of branding on customer buying behavior with special reference to apparel
brand
in Ranchi
Ghosh, Durga
- In:
GITAM journal of management : a quarterly publication …
18
(
2020
)
4
,
pp. 37-54
Persistent link: https://www.econbiz.de/10013187310
Saved in:
10
The antecedents and consequences of
brand
experience and purchase intention
Shukla, Mahima
;
Sharma, Ashok
;
Misra, Richa
;
Jain, Vinamra
- In:
International journal of electronic business : IJEB
16
(
2021
)
3
,
pp. 215-238
Persistent link: https://www.econbiz.de/10012597995
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