Similar Search Results

Why reflect reality : an exploratory study on the effectiveness of traditionally attractive models and realistically attractive models in fashion and beauty advertising

Barry, Benjamin (contributor); Bell, Simon J. (contributor) - 2007

Persistent link: https://www.econbiz.de/10003604132

Gendering conversational humor in advertising : an evolutionary explanation of the effects of spontaneous versus canned humor

Ivanov, Lachezar; Eisend, Martin; Bayón, Tomás - In: International journal of advertising : the review of … 38 (2019) 7, pp. 979-999

Persistent link: https://www.econbiz.de/10012200363

Selektive Werbung

Mühlbacher, Hans - 1982

Persistent link: https://www.econbiz.de/10014002813

The advertised mind : ground-breaking insights into how our brains respond to advertising

Du Plessis, Erik - 2005

"In The Advertised Mind du Plessis draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. He uses this research to suggest why emotion is such an important factor in establishing a firm memory of...