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~subject:"Werbewirkung"
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Werbewirkung
Marktforschung
12,325
Markenartikel
9,279
Brand
8,240
Market research
6,885
Consumer behaviour
5,976
Konsumentenverhalten
5,946
Brand management
5,501
Markenführung
5,496
Markenimage
3,518
Brand image
3,486
Theorie
2,609
Theory
2,585
Deutschland
2,099
1987
1,818
Relationship marketing
1,652
Beziehungsmarketing
1,650
Germany
1,529
USA
1,383
Marketing
1,363
United States
1,306
Marketingmanagement
1,211
Marketing management
1,185
Vereinigte Staaten
1,102
Social Web
707
Social web
707
Werbung
683
Advertising effects
678
Verbraucher
646
Online-Marketing
601
Internet marketing
596
Einzelhandel
565
Handelsmarke
553
Store brand
533
Brand loyalty
509
Advertising
507
Retail trade
486
Markentreue
455
Luxury goods
451
Luxusgüter
451
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Undetermined
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91
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Article
552
Book / Working Paper
132
Journal
6
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Article in journal
489
Aufsatz in Zeitschrift
489
Aufsatz im Buch
60
Book section
60
Graue Literatur
32
Non-commercial literature
32
Hochschulschrift
30
Thesis
22
Arbeitspapier
19
Working Paper
19
Conference paper
11
Konferenzbeitrag
11
Collection of articles of several authors
7
Sammelwerk
7
Bibliografie enthalten
5
Bibliography included
5
Aufsatzsammlung
4
Reprint
4
Case study
3
Fallstudie
3
Konferenzschrift
3
Lehrbuch
3
Textbook
3
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2
Dissertation u.a. Prüfungsschriften
2
Sammlung
2
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1
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Doctoral Thesis
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Firmeninformation
1
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English
604
German
85
French
1
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1
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1
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Gierl, Heribert
10
Pelsmacker, Patrick de
8
Esch, Franz-Rudolf
7
Dens, Nathalie
6
King, Stephen
6
Bauer, Hans H.
5
Erfgen, Carsten
5
Mäder, Ralf
5
Pauwels, Koen
5
Vanhuele, Marc
5
Domizlaff, Hans
4
Draganska, Michaela
4
Du, Rex Yuxing
4
Klapper, Daniel
4
Ko, Eunju
4
Romaniuk, Jenni
4
Rosengren, Sara
4
Sattler, Henrik
4
Sreejesh, S.
4
Srinivasan, Shuba
4
Srivastava, R. K.
4
Wilbur, Kenneth C.
4
Bernritter, Stefan F.
3
Brasel, S. Adam
3
Diehl, Sandra
3
Dwivedi, Yogesh Kumar
3
Faulkner, Margaret
3
Ghosh, Tathagata
3
Großmann, Tina
3
Herrmann, Jean-Luc
3
Hill, Shawndra
3
Hruschka, Harald
3
Huber, Frank
3
Kennedy, Rachel
3
Ketelaar, Paul E.
3
King, Karen Whitehill
3
Nashtaee, Mitra Shabani
3
Schlichthorst, Marisa
3
Schnittka, Oliver
3
Septianto, Felix
3
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Advertising Research Foundation
2
Deutsche Werbewissenschaftliche Gesellschaft
2
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Chambre de commerce et d'industrie de Paris
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Fachhochschule Reutlingen / European School of Business
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
IP Deutschland GmbH <Köln>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Market Research Society
1
Peter Lang AG
1
Springer Fachmedien Wiesbaden
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Published in...
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Journal of business research : JBR
32
The journal of product & brand management
24
Journal of marketing communications
21
International journal of advertising : the review of marketing communications
19
International journal of advertising : the quarterly review of marketing communications
17
Journal of promotion management : JPM
15
The journal of brand management : an international journal
15
Psychology & marketing
13
Journal of retailing and consumer services
12
Journal of advertising research
9
Journal of the Academy of Marketing Science
9
International journal of internet marketing and advertising : IJIMA
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Marketing letters : a journal of research in marketing
8
International journal of market research : JMRS ; the journal of the Market Research Society
7
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of marketing research : JMR
7
Journal of promotion management : innovations in planning and applied research
7
Marketing : ZFP ; journal of research and management
7
A master class in brand planning : the timeless works of Stephen King
6
Asia Pacific journal of marketing and logistics
6
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
The journal of consumer marketing
5
International advertising and communication : current insights and empirical findings
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of global fashion marketing : JGfM
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Marketing intelligence & planning
4
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
4
European journal of marketing : EJM
3
European research studies
3
Gabler Edition Wissenschaft
3
Handbuch der Marktforschung
3
International journal of consumer studies
3
International journal of market research
3
International journal of pharmaceutical and healthcare marketing : IJPHM
3
Journal of advertising
3
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Source
All
ECONIS (ZBW)
685
USB Cologne (EcoSocSci)
3
EconStor
1
OLC EcoSci
1
Showing
1
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10
of
690
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date (oldest first)
1
Impact of advertizing on
brand
's market-shares in the automobile market : a multi-channel attraction model with competition and carry-over effects
Morais, Joanna
;
Thomas-Agnan, Christine
;
Simioni, Michel
-
2018
Persistent link: https://www.econbiz.de/10012267477
Saved in:
2
Effect of celebrity endorsement in advertising activities by product type
Karasiewicz, Grzegorz
;
Kowalczuk, Martyna
- In:
International journal of management and economics
44
(
2014
),
pp. 76-93
Persistent link: https://www.econbiz.de/10011417546
Saved in:
3
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
4
Brand
naming : sound symbolism,
brand
preference and
brand
performance
Duduciuc, Alina
;
Ivan, Loredana
- In:
Studies and scientific researches / Economics edition / …
20
(
2014
),
pp. 169-176
Persistent link: https://www.econbiz.de/10011339605
Saved in:
5
Fabricating celebrity brands via scandalous narrative : crafting, capering and commodifying the comedian, Russell
Brand
Mills, Scott
;
Patterson, Anthony
;
Quinn, Lee
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 599-615
Persistent link: https://www.econbiz.de/10011325784
Saved in:
6
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
Saved in:
7
Communication strategy and Romanian brands' dynamics between 2012 and 2013
Secară, Carmen Gabriela
- In:
Economics, management and financial markets
9
(
2014
)
4
,
pp. 312-317
Persistent link: https://www.econbiz.de/10011544548
Saved in:
8
Effects of negative
brand
information : measuring impact of celebrity identification and
brand
commitment
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
Saved in:
9
Advertisement attitude,
brand
attitude and purchase intention : reciprocal and mediation effect study
Ganesan, P.
;
Sridhar, M.
;
Priyadharsani, Saranya
- In:
International journal of business excellence
9
(
2016
)
4
,
pp. 488-510
Persistent link: https://www.econbiz.de/10011660376
Saved in:
10
Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention
Pilavcioglu, Burak
;
Hodeck, Alexander
;
Nagel, Niels
; …
- In:
Zukunft des Marketings
,
(pp. 37-55)
.
2023
the advertisement, towards the
brand
and on their purchase intention. Results of an empirical study indicate that ads with …
Persistent link: https://www.econbiz.de/10014516159
Saved in:
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