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Werbewirkung
Consumer behaviour
82,477
Konsumentenverhalten
79,996
Aufsatzsammlung
44,168
Marketingmanagement
17,008
Marketing management
16,419
Theorie
13,903
Werbung
13,825
Theory
13,405
Advertising
11,293
USA
10,415
Relationship marketing
10,397
Beziehungsmarketing
10,328
Deutschland
9,856
Brand management
8,971
Markenführung
8,892
United States
7,447
Brand image
7,148
Markenimage
7,108
Germany
6,762
Marketing
6,531
Online-Marketing
6,344
Internet marketing
6,299
International
5,839
Customer satisfaction
5,815
Internationales Marketing
5,796
International marketing
5,696
Kundenzufriedenheit
5,644
Online-Handel
5,633
Online retailing
5,622
Social Web
5,542
Social web
5,539
Advertising effects
5,536
Markenartikel
4,856
Brand
4,773
Einzelhandel
4,591
Welt
4,509
Service quality
4,495
Retail trade
4,475
Dienstleistungsqualität
4,442
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Undetermined
2,440
Free
1,017
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Article
4,232
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1,379
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14
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3,966
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261
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Graue Literatur
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Non-commercial literature
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Working Paper
188
Arbeitspapier
175
Hochschulschrift
175
Thesis
118
Collection of articles of several authors
53
Sammelwerk
53
Conference paper
28
Konferenzbeitrag
28
Aufsatzsammlung
25
Lehrbuch
24
Textbook
21
Konferenzschrift
16
Bibliografie enthalten
14
Bibliography included
14
Case study
14
Fallstudie
14
Collection of articles written by one author
13
Sammlung
13
Dissertation u.a. Prüfungsschriften
12
Reprint
11
Conference proceedings
7
Ratgeber
6
Guidebook
5
Mehrbändiges Werk
4
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4
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2
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2
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2
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1
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1
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1
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English
5,238
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375
Undetermined
6
French
4
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2
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Pelsmacker, Patrick de
33
Gierl, Heribert
30
Septianto, Felix
27
Diehl, Sandra
26
Dens, Nathalie
23
Eisend, Martin
22
Esch, Franz-Rudolf
19
Reijmersdal, Eva A. van
18
Taylor, Charles Raymond
18
Pauwels, Koen
17
Rosengren, Sara
17
Terlutter, Ralf
17
Yoon, Sukki
17
Mueller, Barbara
16
Stafford, Marla Royne
16
Kaiser, Harry M.
15
Wilbur, Kenneth C.
15
Yoon, Hye Jin
15
Dahlén, Micael
14
Rozendaal, Esther
14
Huber, Frank
13
Hudders, Liselot
13
Muehling, Darrel D.
13
Torres, Ivonne M.
13
Bellman, Steven
12
Choi, Yung Kyun
12
Kareklas, Ioannis
12
Bauer, Hans H.
11
Boerman, Sophie C.
11
Buijzen, Moniek
11
Chang, Chingching
11
Evans, Nathaniel J.
11
Malik, Garima
11
Matthes, Jörg
11
Okazaki, Shintaro
11
Sahni, Navdeep S.
11
Srinivasan, Shuba
11
Wilson, Rick T.
11
Wu, Linwan
11
Chan, Kara
10
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National Bureau of Economic Research
13
Springer Fachmedien Wiesbaden
12
Fachhochschule Reutlingen / European School of Business
3
IP Deutschland GmbH <Köln>
3
Shaker Verlag
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Advertising Research Foundation
2
Erasmus Research Institute of Management
2
European Advertising Academy
2
IGI Global
2
Institute of Canadian Advertising
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
OECD
2
Peter Lang GmbH
2
Springer Gabler <Firma>
2
Technische Universität Braunschweig
2
Anheuser-Busch, Inc.
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Gruner + Jahr AG & Co, Marketing Service
1
Helmut-Schmidt-Universität
1
Herbert von Halem Verlag
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
ICORIA <9, 2010, Madrid>
1
Institute of Practioners in Advertising
1
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International journal of advertising : the review of marketing communications
192
Journal of business research : JBR
173
Journal of marketing communications
166
International journal of advertising : the quarterly review of marketing communications
158
Journal of advertising : official publication of the American Academy of Advertising
130
Journal of advertising research
127
Journal of promotion management : JPM
86
Journal of promotion management : innovations in planning and applied research
78
Journal of retailing and consumer services
75
Psychology & marketing
73
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
65
International journal of internet marketing and advertising : IJIMA
59
European journal of marketing : EJM
49
Journal of marketing research : JMR
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
48
Marketing letters : a journal of research in marketing
48
Journal of current issues and research in advertising : JCIRA
46
Health marketing quarterly
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
The journal of product & brand management
34
Marketing intelligence & planning
33
Young consumers : insight and ideas for responsible marketers
33
SpringerLink / Bücher
32
Asia Pacific journal of marketing and logistics
31
Journal of current issues and research in advertising
31
Journal of global marketing
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of marketing
30
The journal of consumer marketing
28
International journal of hospitality management
27
The journal of brand management : an international journal
27
Journal of advertising
26
Journal of international consumer marketing
25
Journal of the Academy of Marketing Science
25
Marketing : ZFP ; journal of research and management
25
Journal of marketing research
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
European journal of marketing
22
International journal of pharmaceutical and healthcare marketing : IJPHM
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
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Source
All
ECONIS (ZBW)
5,574
USB Cologne (EcoSocSci)
29
EconStor
16
OLC EcoSci
5
USB Cologne (business full texts)
1
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1
Ad hoc Arabism :
advertising
, culture, and technology in Saudi Arabia
Zirinski, Roni
-
2005
Persistent link: https://www.econbiz.de/10002731247
Saved in:
2
Advertising
message strategy analysis for award-winning digital ads
Yfantidou, Ioanna
;
Riskos, Kyriakos
;
Tsourvakas, George
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
4
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011862031
Saved in:
3
The impact of consumers' ethnic disidentification and cosmopolitanism on multicultural
advertising
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10014321490
Saved in:
4
Multicultural
advertising
: impact of consumers’ need to belong and brand use on self-brand connection and communal-brand connection
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 74-101
Persistent link: https://www.econbiz.de/10014529284
Saved in:
5
Anthropomorphism and allegory in
advertising
across cultures : effects on memory and persuasion
Gelbrich, Katja
;
Gäthke, Daniel
;
Westjohn, Stanford A.
- In:
Journal of euromarketing
21
(
2012
)
4
,
pp. 174-192
Persistent link: https://www.econbiz.de/10009755856
Saved in:
6
Offensiveness of
advertising
with violent image appeal : a cross-cultural study
Waller, David S.
;
Deshpande, Sameer
;
Erdogan, B. Zafer
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 400-417
Persistent link: https://www.econbiz.de/10010198661
Saved in:
7
Foreign languages in
advertising
as implicit country-of-origin cues : mechanism, associations, and effectiveness
Hornikx, Jos
;
Meurs, Frank van
- In:
Journal of international consumer marketing
29
(
2017
)
2
,
pp. 60-73
Persistent link: https://www.econbiz.de/10011690489
Saved in:
8
The moderating effect of self-esteem on consumer responses to global positioning in
advertising
Jun, Sunkyu
;
Jeong, Yoojeong
;
Gentry, James W.
;
Hyun, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 272-292
Persistent link: https://www.econbiz.de/10011689808
Saved in:
9
Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 295-317
Persistent link: https://www.econbiz.de/10012006997
Saved in:
10
The influence of global and local iconic brand positioning on
advertising
persuasion in an emerging market setting
Heinberg, Martin
;
Ozkaya, H. Erkan
;
Taube, Markus
- In:
Journal of international business studies : JIBS ; an …
48
(
2017
)
8
,
pp. 1009-1022
Persistent link: https://www.econbiz.de/10011779151
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