Ad hoc Arabism : advertising, culture, and technology in Saudi Arabia
Roni Zirinski
| Year of publication: |
c 2005
|
|---|---|
| Authors: | Zirinski, Roni |
| Publisher: |
New York : Lang |
| Subject: | Konsumentenverhalten | Consumer behaviour | Kultursoziologie | Cultural sociology | Werbepsychologie | Psychology of advertising | Marketingmanagement | Marketing management | Internationales Marketing | International marketing | Werbewirkung | Advertising effects | Saudi-Arabien | Saudi Arabia | Werbung | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIV, 176 S. Ill., graph. Darst. 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (p. [163]-172) and index List of illustrations -- Acknowledgments -- Introduction: toward a semiotic analysis -- Of advertising in Saudi Arabia -- Ilm al-miqat, the science of times: timepieces and history -- The camel and the wheel: automobiles in the desert -- Sihah wa-afiyyah: food ads from the futur to hilwayat -- Ughmuri ahasisaki: cosmetics and personal care products -- Home and away: electronics, leisure, and recreation -- The calligraphic ad: pens, writing, and grammar -- Epilogue: hybridic Arabism -- Notes -- Bibliography -- Index Pb. : ca. EUR 33.80 (freier Pr.), ca. sfr 49.00 (freier Pr.) |
| ISBN: | 0-8204-7445-2 |
| Classification: | Vorderer und mittlerer Orient |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002731247