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Werbewirkung
Brand management
17,810
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17,397
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9,315
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8,555
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8,517
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8,276
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7,493
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960
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926
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811
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796
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773
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761
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730
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Esch, Franz-Rudolf
16
Pelsmacker, Patrick de
15
Dens, Nathalie
13
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11
Gierl, Heribert
11
Huber, Frank
9
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7
Klapper, Daniel
7
Romaniuk, Jenni
7
Septianto, Felix
7
Srivastava, R. K.
7
Erfgen, Carsten
6
Ko, Eunju
6
Sreejesh, S.
6
Vashisht, Devika
6
Bellman, Steven
5
Draganska, Michaela
5
Hayes, Jameson L.
5
King, Stephen
5
Matthes, Jörg
5
Mäder, Ralf
5
Verhellen, Yann
5
Wilbur, Kenneth C.
5
Baxter, Stacey M.
4
Bernritter, Stefan F.
4
Buijzen, Moniek
4
Burmann, Christoph
4
Chen, Huan
4
Cohen, Justin
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Domizlaff, Hans
4
Gilal, Faheem Gul
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Gilal, Naeem Gul
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Gilal, Rukhsana Gul
4
Häusel, Hans-Georg
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Ilicic, Jasmina
4
Kennedy, Rachel
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Knoll, Johannes
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Meyer, Frederik
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Peter Lang AG
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Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
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Journal of business research : JBR
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International journal of advertising : the review of marketing communications
44
Journal of marketing communications
40
International journal of advertising : the quarterly review of marketing communications
33
The journal of product & brand management
33
Journal of promotion management : JPM
28
Psychology & marketing
27
The journal of brand management : an international journal
26
Journal of advertising research
25
Journal of promotion management : innovations in planning and applied research
20
International journal of internet marketing and advertising : IJIMA
19
Marketing : ZFP ; journal of research and management
19
SpringerLink / Bücher
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Journal of retailing and consumer services
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of advertising : official publication of the American Academy of Advertising
12
Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
11
Asia Pacific journal of marketing and logistics
10
International journal of sports marketing & sponsorship
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of marketing research : JMR
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
European journal of marketing : EJM
8
Journal of strategic marketing
8
Journal of the Academy of Marketing Science
8
Springer eBook Collection / Business and Economics
8
The journal of consumer marketing
8
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
International journal of hospitality management
7
Journal of global marketing
7
Journal of marketing
7
Research
7
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
7
International journal of electronic marketing and retailing : IJEMR
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of current issues and research in advertising
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
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ECONIS (ZBW)
1,269
USB Cologne (EcoSocSci)
5
EconStor
2
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1
Effect of celebrity endorsement in advertising activities by product type
Karasiewicz, Grzegorz
;
Kowalczuk, Martyna
- In:
International journal of management and economics
44
(
2014
),
pp. 76-93
Persistent link: https://www.econbiz.de/10011417546
Saved in:
2
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
3
Brand
naming : sound symbolism,
brand
preference and
brand
performance
Duduciuc, Alina
;
Ivan, Loredana
- In:
Studies and scientific researches / Economics edition / …
20
(
2014
),
pp. 169-176
Persistent link: https://www.econbiz.de/10011339605
Saved in:
4
Fabricating celebrity brands via scandalous narrative : crafting, capering and commodifying the comedian, Russell
Brand
Mills, Scott
;
Patterson, Anthony
;
Quinn, Lee
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 599-615
Persistent link: https://www.econbiz.de/10011325784
Saved in:
5
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
Saved in:
6
Communication strategy and Romanian brands' dynamics between 2012 and 2013
Secară, Carmen Gabriela
- In:
Economics, management and financial markets
9
(
2014
)
4
,
pp. 312-317
Persistent link: https://www.econbiz.de/10011544548
Saved in:
7
Effects of negative
brand
information : measuring impact of celebrity identification and
brand
commitment
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
Saved in:
8
Advertisement attitude,
brand
attitude and purchase intention : reciprocal and mediation effect study
Ganesan, P.
;
Sridhar, M.
;
Priyadharsani, Saranya
- In:
International journal of business excellence
9
(
2016
)
4
,
pp. 488-510
Persistent link: https://www.econbiz.de/10011660376
Saved in:
9
Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention
Pilavcioglu, Burak
;
Hodeck, Alexander
;
Nagel, Niels
; …
- In:
Zukunft des Marketings
,
(pp. 37-55)
.
2023
the advertisement, towards the
brand
and on their purchase intention. Results of an empirical study indicate that ads with …
Persistent link: https://www.econbiz.de/10014516159
Saved in:
10
Investigating the advertising antecedents to and consequences of
brand
experience
Roswinanto, Widyarso
;
Strutton, David
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 607-627
Persistent link: https://www.econbiz.de/10010467260
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