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Externe Referenzpreise : Eine empirisch gestützte verhaltenswissenschaftliche Analyse

Eschweiler, Maurice - 2006

Persistent link: https://www.econbiz.de/10004920176

Verbraucherspezifische Promotionwirkungen

Görtz, Gunnar - 2006

Persistent link: https://www.econbiz.de/10004920275

Gestaltung von Sicherheitskommunikation : eine Wirkungsanalyse sicherheitsrelevanter Produktaufschriften

Klinger, Edgar - 1998

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Pronouns, positioning, and persuasion in top nonprofits' donor appeals

Lentz, Paula; Getchell, Kristen; Dubinsky, James; Kerr, … - In: International journal of business communication : IJBC … 61 (2024) 3, pp. 524-548

Persistent link: https://www.econbiz.de/10014635870

Frontiers: the effect of an ad ban on retailer sales : insights from a natural experiment

Gabel, Sebastian; Molitor, Dominik; Spann, Martin - In: Marketing science 43 (2024) 4, pp. 723-733

Persistent link: https://www.econbiz.de/10014636294

The role of messenger in advertising content : Bayesian persuasion perspective

Shin, Jiwoong; Wang, Chi-Ying - In: Marketing science 43 (2024) 4, pp. 840-862

Persistent link: https://www.econbiz.de/10014636345

Attention spillovers from news to ADS : evidence from an eye-tracking experiment

Simonov, Andrey; Valletti, Tommaso M.; Veiga, André - 2023

Persistent link: https://www.econbiz.de/10014226456

Food vloggers and their content : understanding pathways to consumer impact and purchase intentions

Nguyen Thi My Nguyet; Bao Ngoc Le; Leenders, Mark A. A. M. - In: Journal of Trade Science 12 (2024) 2, pp. 117-133

Purpose This study aims to understand pathways to success for food video bloggers (food vloggers) by identifying the drivers of positive reception among audiences. It examines how entertainment, information and interaction values affect attitudes toward food videos and vloggers. Additionally, it...

Persistent link: https://www.econbiz.de/10014636955

Online food advertisements and the role of emotions in adolescents' food choices

Vecchi, Martina; Fan, Linlin; Myruski, Sarah; Yang, Wei; … - In: Canadian journal of agricultural economics : CJAE 72 (2024) 1, pp. 45-76

Persistent link: https://www.econbiz.de/10014536353

Externe Referenzpreise : eine empirisch gestützte verhaltenswissenschaftliche Analyse

Eschweiler, Maurice - 2006 - 1. Aufl.

Persistent link: https://www.econbiz.de/10004863753