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Diskussionsbeiträge der Katholischen Universität Eichstätt, Wirtschaftswissenschaftliche Fakultät Ingolstadt
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GfK marketing intelligence review : Marketingforschung für die Praxis
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How data envelopment analysis reveals brand advertising efficiency
Büschken, Joachim
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
1
,
pp. 36-45
Persistent link: https://www.econbiz.de/10003854943
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Performance of efficiency measurement models : a study of brand advertising efficiency in the German car industry
Büschken, Joachim
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2003
Persistent link: https://www.econbiz.de/10001740953
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Determinants of brand advertising inefficiency : evidence from the German car market
Büschken, Joachim
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2003
Persistent link: https://www.econbiz.de/10001740955
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