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Who owns metrics? : building a bill of rights for online advertisers
Edelman, Benjamin - In: Journal of advertising research 49 (2009) 4, pp. 401-403
Persistent link: https://www.econbiz.de/10003923951
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Pitfalls and fraud in online advertising metrics : what makes advertisers vulnerable to cheaters, and how they can protect themselves
Edelman, Benjamin - In: Journal of advertising research 54 (2014) 2, pp. 127-132
Persistent link: https://www.econbiz.de/10010383797
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CPC/CPA hybrid bidding in a second price auction
Edelman, Benjamin (contributor); Lee, Hoan Soo (contributor) - 2008
Persistent link: https://www.econbiz.de/10003788917
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Advertising disclosures : measuring labeling alternatives in internet search engines
Edelman, Benjamin; Gilchrist, Duncan Sheppard - In: Information economics and policy : IEP 24 (2012) 1, pp. 75-89
Persistent link: https://www.econbiz.de/10010218878