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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Investigating the relationship between the content of online word of mouth, advertising, and brand performance
Gopinath, Shyam
;
Thomas, Jacquelyn S.
;
Krishnamurthi, …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10010358784
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Channel pass-through of trade promotions
Nijs, Vincent
;
Misra, Kanishka
;
Anderson, Eric T.
; …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
2
,
pp. 250-267
Persistent link: https://www.econbiz.de/10003967733
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High-energy ad content : a large-scale investigation of TV commercials
Yang, Joonhyuk
;
Xie, Yingkang
;
Krishnamurthi, Lakshman
; …
- In:
Journal of marketing research
59
(
2022
)
4
,
pp. 840-859
Persistent link: https://www.econbiz.de/10013389215
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