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Positive mood and susceptibility to false advertising
LaTour, Kathryn A.; LaTour, Michael S. - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 127-142
Persistent link: https://www.econbiz.de/10003892037
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The naked truth : revealing the affinity for graphic sexual appeals in advertising
Reichert, Tom; LaTour, Michael S.; Ford, John B. - In: Journal of advertising research 51 (2011) 2, pp. 436-448
Persistent link: https://www.econbiz.de/10009269499
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How strong is the pull of the past? : measuring personal nostalgia evoked by advertising
Merchant, Altaf; LaTour, Kathryn A.; Ford, John B.; … - In: Journal of advertising research 53 (2013) 2, pp. 150-165
Persistent link: https://www.econbiz.de/10009778472
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Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf; LaTour, Kathryn A.; Ford, John B.; … - In: Psychology & marketing 35 (2018) 1, pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
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Do feminists still respond negatively to female nudity in advertising? : investigating the influence of feminist attitudes on reactions to sexual appeals
Choi, Hojoon; Yoo, Kyunga; Reichert, Tom; LaTour, Michael S. - In: International journal of advertising : the quarterly … 35 (2016) 5, pp. 823-845
Persistent link: https://www.econbiz.de/10011618417
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A prescriptive essay concerning sex role portrayals in international advertising contexts
Ford, John B.; LaTour, Michael S.; Clarke, Irvine - In: American business review 22 (2004) 1, pp. 42-55
Persistent link: https://www.econbiz.de/10001968954