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Interaction effect of ad puffery and ad skepticism on consumer persuasion
Amyx, Douglas Alan; Lumpkin, James R. - In: Journal of promotion management : JPM 22 (2016) 3, pp. 403-424
Persistent link: https://www.econbiz.de/10011532986
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Is animation effective for advertising offensive products? : insights from an internet advertising experiment
Rakrachakarn, Pakakorn; Moschis, George P. - In: International journal of electronic marketing and … 6 (2015) 4, pp. 259-276
Persistent link: https://www.econbiz.de/10011523788
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Are cartoon ads effective for adult consumers?
Rakrachakarn, Pakakorn; Moschis, George P. - In: International journal of internet marketing and … 8 (2013) 2, pp. 125-142
Persistent link: https://www.econbiz.de/10010394711
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Internet advertising of offensive products : the effects of cartoons on adult consumer attitudes
Pakakorn Rakrachakarn; Moschis, George P.; Thittapong … - In: International journal of internet marketing and … 14 (2020) 2, pp. 152-167
Persistent link: https://www.econbiz.de/10012252811