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~subject:"Werbewirkung"
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Subject
All
Werbewirkung
Qualifikation
21,085
Bibliometrics
20,348
Bibliometrie
20,229
Occupational qualification
19,962
Werbung
13,865
Advertising
11,334
Theorie
5,169
Theory
4,987
Deutschland
4,253
USA
4,123
Advertising effects
3,970
United States
3,844
Consumer behaviour
3,770
Konsumentenverhalten
3,663
Germany
3,473
Anforderungsprofil
3,464
Occupational profile
3,302
Lohnstruktur
2,986
Wage structure
2,817
Schätzung
2,512
Estimation
2,343
Welt
2,294
Humankapital
2,282
World
2,253
Human capital
2,198
Technischer Fortschritt
2,161
Internet marketing
2,079
Online-Marketing
2,076
Technological change
2,054
Arbeitsmarkt
2,010
Bildungsertrag
1,926
Returns to education
1,866
Labour market
1,803
Innovation
1,653
Berufsbildung
1,633
Großbritannien
1,603
Führungskräfte
1,520
Vocational training
1,517
Entrepreneurship
1,508
more ...
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Online availability
All
Undetermined
1,801
Free
770
Type of publication
All
Article
3,017
Book / Working Paper
1,012
Journal
10
Type of publication (narrower categories)
All
Article in journal
2,837
Aufsatz in Zeitschrift
2,837
Aufsatz im Buch
179
Book section
179
Graue Literatur
147
Non-commercial literature
147
Working Paper
120
Arbeitspapier
112
Hochschulschrift
80
Thesis
45
Collection of articles of several authors
37
Sammelwerk
37
Conference paper
19
Konferenzbeitrag
19
Konferenzschrift
16
Aufsatzsammlung
15
Lehrbuch
13
Textbook
11
Bibliografie enthalten
9
Bibliography included
9
Reprint
8
Conference proceedings
7
Dissertation u.a. Prüfungsschriften
7
Collection of articles written by one author
5
Sammlung
5
Mehrbändiges Werk
4
Multi-volume publication
4
Case study
3
Fallstudie
3
Ratgeber
2
Article
1
Bibliografie
1
Bildband
1
CD-ROM, DVD
1
Company information
1
Doctoral Thesis
1
Einführung
1
Fallstudiensammlung
1
Festschrift
1
Firmeninformation
1
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Language
All
English
3,842
German
189
Undetermined
5
Italian
2
French
1
Russian
1
Author
All
Gierl, Heribert
21
Pelsmacker, Patrick de
20
Septianto, Felix
19
Eisend, Martin
18
Rosengren, Sara
18
Dahlén, Micael
16
Diehl, Sandra
16
Kaiser, Harry M.
14
Reijmersdal, Eva A. van
14
Taylor, Charles Raymond
14
Wilbur, Kenneth C.
14
Yoon, Hye Jin
14
Yoon, Sukki
14
Rozendaal, Esther
13
Stafford, Marla Royne
13
Torres, Ivonne M.
13
Dens, Nathalie
12
Terlutter, Ralf
12
Bellman, Steven
11
Mueller, Barbara
11
Sahni, Navdeep S.
11
Wilson, Rick T.
11
Buijzen, Moniek
10
Chan, Kara
10
Esch, Franz-Rudolf
10
Evans, Nathaniel J.
10
Malik, Garima
10
Poels, Karolien
10
Sayedi, Amin
10
Smit, Edith G.
10
Boerman, Sophie C.
9
Choi, Yung Kyun
9
Ford, John B.
9
Ghose, Anindya
9
Hudders, Liselot
9
Jerath, Kinshuk
9
Okazaki, Shintaro
9
Weinberger, Marc G.
9
Wu, Linwan
9
Campbell, Colin L.
8
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Institution
All
National Bureau of Economic Research
10
Springer Fachmedien Wiesbaden
9
IP Deutschland GmbH <Köln>
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Advertising Research Foundation
2
European Advertising Academy
2
IGI Global
2
Institute of Canadian Advertising
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Peter Lang GmbH
2
Anheuser-Busch, Inc.
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
Erasmus Research Institute of Management
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gruner + Jahr AG & Co, Marketing Service
1
Herbert von Halem Verlag
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
ICORIA <9, 2010, Madrid>
1
Institute of Practioners in Advertising
1
J. L. Kellogg Graduate School of Management
1
Macquarie University / Department of Business
1
Market Research Society
1
Marketing Science Institute
1
NetLibrary, Inc
1
New Mexico
1
New Mexico State Highway Commission
1
Nikkei Kōkoku Kenkyūsho <Tokio>
1
OECD
1
OECD / Committee on Consumer Policy
1
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Published in...
All
International journal of advertising : the review of marketing communications
162
International journal of advertising : the quarterly review of marketing communications
132
Journal of business research : JBR
123
Journal of marketing communications
118
Journal of advertising : official publication of the American Academy of Advertising
113
Journal of advertising research
107
Journal of promotion management : JPM
57
Journal of promotion management : innovations in planning and applied research
57
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
Psychology & marketing
45
International journal of internet marketing and advertising : IJIMA
42
Journal of current issues and research in advertising : JCIRA
41
European journal of marketing : EJM
37
Journal of retailing and consumer services
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Health marketing quarterly
31
Journal of marketing research : JMR
28
Journal of global marketing
25
Young consumers : insight and ideas for responsible marketers
25
Journal of advertising
24
Journal of current issues and research in advertising
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Journal of international consumer marketing
23
Journal of marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Marketing letters : a journal of research in marketing
22
Asia Pacific journal of marketing and logistics
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
The journal of consumer marketing
19
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of marketing research
18
Marketing : ZFP ; journal of research and management
17
Quantitative marketing and economics : QME
17
SpringerLink / Bücher
17
International journal of consumer studies
16
Journal of business ethics : JOBE
14
Marketing intelligence & planning
14
International journal of hospitality management
13
Journal of the Academy of Marketing Science
13
Australasian marketing journal
12
more ...
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Source
All
ECONIS (ZBW)
4,002
USB Cologne (EcoSocSci)
23
EconStor
10
OLC EcoSci
3
USB Cologne (business full texts)
1
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1
How brands highlight country of origin in magazine
advertising
: a content analysis
Hornikx, Jos
;
Meurs, Frank van
;
Heuvel, Jauke van den
; …
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
Saved in:
2
Preliminary investigation of the communication effects of "taboo" themes in
advertising
Sabri, Ouidade
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 215-236
Persistent link: https://www.econbiz.de/10009514982
Saved in:
3
Exploring textual modes, imagery and claims in B to B and B to C print
advertising
Gilliam, David A.
;
Muñoz, Justin R.
;
Jiménez, Fernando R.
- In:
Journal of business-to-business marketing
28
(
2021
)
3
,
pp. 223-245
Persistent link: https://www.econbiz.de/10012802184
Saved in:
4
Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
Saved in:
5
A content analysis of fear appeal
advertising
in Canada, China, and France
Bartikowski, Boris
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
103
(
2019
),
pp. 232-239
Persistent link: https://www.econbiz.de/10012104211
Saved in:
6
The influence of DMO
advertising
on specific destination visitation behaviors
Morosan, Cristian
- In:
Journal of hospitality marketing & management
24
(
2015
)
1/2
,
pp. 47-75
Persistent link: https://www.econbiz.de/10010526375
Saved in:
7
Making ads less complex, yet more creative and persuasive : the effects of conventional metaphors and irony in print
advertising
Burgers, Christian
;
Konijn, Elly
;
Steen, Gerard
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 515-532
Persistent link: https://www.econbiz.de/10011546633
Saved in:
8
The impact of price level and appeal type in hotel
advertising
: a pilot study
Burman, Bidisha
;
Albinsson, Pia A.
;
Hyatt, Eva
;
Robles, …
- In:
Services marketing quarterly
38
(
2017
)
1
,
pp. 46-56
Persistent link: https://www.econbiz.de/10011671813
Saved in:
9
Advertising
in a foreign language or the consumers' native language?
Nederstigt, Ulrike
;
Hilberink-Schulpen, Béryl
- In:
Journal of international consumer marketing
30
(
2018
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10011917497
Saved in:
10
The multidimensionality of anthropomorphism in
advertising
: the moderating roles of cognitive busyness and assertive language
Reavey, Brooke
;
Puzakova, Marina
;
Andras, Trina Larsen
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 440-462
Persistent link: https://www.econbiz.de/10011882008
Saved in:
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