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The impact of advertising message strategy - fair labour v. sexual appeal : upon Gen Y consumers' intent to patronize and apparel retailer
Hyllegard, Karen
;
Ogle, Jennifer
;
Yan, Ruoh-nan
- In:
Journal of fashion marketing and management
13
(
2009
)
1
,
pp. 109-127
Persistent link: https://www.econbiz.de/10003847777
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