Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
A diagnosis of inherent proble...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbewirkung
Consumer behaviour
13
Konsumentenverhalten
13
Beziehungsmarketing
4
Marketing
4
Relationship marketing
4
USA
4
United States
4
Decision
3
Entscheidung
3
Lieferantenmanagement
3
Supplier relationship management
3
Advertising effects
2
Betriebliche Wertschöpfung
2
Brand image
2
Cluster analysis
2
Clusteranalyse
2
Coronavirus
2
Culture
2
Customer satisfaction
2
Distribution channel
2
Einzelhandel
2
Holiday behaviour
2
Kundenzufriedenheit
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
Personality psychology
2
Persönlichkeitspsychologie
2
Retail trade
2
Risikoaversion
2
Risk aversion
2
Social Web
2
Social web
2
Theorie
2
Theory
2
Urlaubsverhalten
2
Value creation
2
Vertriebsweg
2
compromise effect
2
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Kale, Sudhir H.
1
Liang, Beichen
1
Spence, Mark T.
1
Zlatevska, Natalina
1
Published in...
All
Journal of business research : JBR
1
Psychology & marketing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Cultural differences in imagery generation : the influence of abstract versus concrete thinking
Liang, Beichen
;
Kale, Sudhir H.
- In:
Journal of business research : JBR
65
(
2012
)
3
,
pp. 333-339
Persistent link: https://www.econbiz.de/10009507200
Saved in:
2
Do violent social cause advertisements promote social change? : an examination of implicit associations
Zlatevska, Natalina
;
Spence, Mark T.
- In:
Psychology & marketing
29
(
2012
)
5
,
pp. 322-333
Persistent link: https://www.econbiz.de/10009547321
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
