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Facilitating imaginations through online product presentation videos : effects on imagery fluency, product attitude and purchase intention

Orús, Carlos; Gurrea Sarasa, Raquel; Flavián Blanco, … - In: Electronic commerce research 17 (2017) 4, pp. 661-700

Persistent link: https://www.econbiz.de/10011744345

Social media advertising value : the case of transitional economies in Southeast Asia

Dao, William Wan-tien; Le, Angelina Nhat Hanh; Cheng, … - In: International journal of advertising : the quarterly … 33 (2014) 2, pp. 271-294

Persistent link: https://www.econbiz.de/10010362915

Is VR always better for destination marketing? : comparing different media and styles

Griffin, Tom; Guttentag, Daniel; Lee, Seung Hwan Mark; … - In: Journal of vacation marketing 29 (2023) 1, pp. 119-140

Persistent link: https://www.econbiz.de/10014246955

Virtual brand experience in digital reality advertising : conceptualization and measurement

Lee, Heejun; Cho, Chang-Hoan - In: Journal of consumer behaviour 22 (2023) 2, pp. 300-313

Persistent link: https://www.econbiz.de/10014251284

The effect of culture on attitude towards online advertising and online brands : applying Hofstede's cultural factors to internet marketing

Naser Valaei; Sajad Rezaei; Wan Khairuzzaman Wan Ismail; … - In: International journal of internet marketing and … 10 (2016) 4, pp. 270-301

Persistent link: https://www.econbiz.de/10011688483

Fundraising in an interactive online environment

Panic, Katarina; Hudders, Liselot; Cauberghe, Veroline - In: Nonprofit and voluntary sector quarterly 45 (2016) 2, pp. 333-350

Persistent link: https://www.econbiz.de/10011483473

The effect of human image in B2C website design : an eye-tracking study

Qiuzhen, Wang; Yang, Yi; Wang, Qi; Ma, Quingguo - In: Enterprise information systems 8 (2014) 5, pp. 582-605

Persistent link: https://www.econbiz.de/10010389716

Advertising Viewability in Online Branding Campaigns

Bounie, David - 2017

A significant number of online ads served by publishers are actually never seen by Internet users. This results in ineffective branding campaigns and a considerable waste of money for advertisers. In reaction, more and more advertisers use technologies to measure the viewability of advertising...

Persistent link: https://www.econbiz.de/10012956175

Does online ideal self-matter? : consumer perceptions of online brand advertisement

Waterson, Aimee Peta; Mototo, Lebogang; Chuchu, Tinashe - 2021

Persistent link: https://www.econbiz.de/10012620911

How valence, volume and variance of online reviews influence brand attitudes

Zablocki, Agnieszka; Schlegelmilch, Bodo B.; Houston, … - In: AMS review : official publication of the Academy of … 9 (2019) 1/2, pp. 61-77

Persistent link: https://www.econbiz.de/10012113569

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