The effect of human image in B2C website design : an eye-tracking study
Year of publication: |
2014
|
---|---|
Authors: | Qiuzhen, Wang ; Yang, Yi ; Wang, Qi ; Ma, Quingguo |
Published in: |
Enterprise information systems. - Abingdon : Taylor & Francis, ISSN 1751-7575, ZDB-ID 2435748-0. - Vol. 8.2014, 5, p. 582-605
|
Subject: | human image | emotion | attitude towards online shopping websites | image appeal | social presence | eye tracking | Website | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Emotion | Online-Marketing | Internet marketing | Visuelle Wahrnehmung | Visual perception | Werbewirkung | Advertising effects | Electronic Commerce | E-commerce | Markenimage | Brand image | Experiment |
-
The Impact of Animated Banner Ads on Online Consumers : A Feature-Level Analysis Using Eye Tracking
Hong, Weiyin, (2021)
-
Impact of advertising in creating brand equity with reference to e-tailers
Sarika Omkar P., (2022)
-
Shi, Savannah Wei, (2013)
- More ...
-
Qiuzhen, Wang, (2016)
-
Does a big Duchenne smile really matter on e-commerce websites? : an eye-tracking study in China
Qiuzhen, Wang, (2017)
-
Effects of background complexity on consumer visual processing : an eye-tracking study
Qiuzhen, Wang, (2020)
- More ...