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~subject:"Werbewirkung"
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Werbewirkung
Konsumentenverhalten
79,110
Consumer behaviour
78,677
Electronic Commerce
22,940
E-commerce
20,574
Customer satisfaction
13,754
Kundenzufriedenheit
13,618
Beziehungsmarketing
12,093
Relationship marketing
12,072
Online-Handel
11,028
Online retailing
10,969
Theorie
10,960
Theory
10,792
Service quality
7,979
Dienstleistungsqualität
7,958
Markenführung
7,606
Brand management
7,603
Markenimage
6,717
Brand image
6,693
Deutschland
6,560
USA
6,209
Social Web
6,176
Social web
6,173
Germany
6,060
Internet
5,982
Online-Marketing
5,937
United States
5,935
Internet marketing
5,859
Einzelhandel
5,161
Retail trade
5,020
Brand
4,273
Markenartikel
4,268
Advertising effects
3,596
Verbraucherverhalten
3,560
Experiment
3,537
Emotion
3,494
Preismanagement
3,341
Pricing strategy
3,336
Vertrauen
3,186
Confidence
3,156
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Undetermined
1,730
Free
636
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2,901
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733
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3
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2,754
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19
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8
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8
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7
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6
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4
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3,430
German
199
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4
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2
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1
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Gierl, Heribert
24
Pelsmacker, Patrick de
22
Septianto, Felix
21
Dens, Nathalie
19
Diehl, Sandra
16
Esch, Franz-Rudolf
13
Pauwels, Koen
13
Huber, Frank
12
Muehling, Darrel D.
12
Eisend, Martin
11
Hudders, Liselot
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Bauer, Hans H.
10
Dahlén, Micael
10
Dodoo, Naa Amponsah
10
Naderer, Brigitte
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Bellman, Steven
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Reijmersdal, Eva A. van
9
Rosengren, Sara
9
Wilbur, Kenneth C.
9
Yoon, Hye Jin
9
Bang Nguyen Viet
8
Boerman, Sophie C.
8
Chan, Kara
8
Ghose, Anindya
8
Ilicic, Jasmina
8
Jang, Soocheong
8
Sahni, Navdeep S.
8
Terlutter, Ralf
8
Wen, Taylor Jing
8
Arora, Nilesh
7
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Springer Fachmedien Wiesbaden
6
National Bureau of Economic Research
5
Technische Universität Braunschweig
3
Erasmus Research Institute of Management
2
Shaker Verlag
2
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
OECD / Directorate for Science, Technology and Industry
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
UVK Verlagsgesellschaft mbH
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Published in...
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Journal of business research : JBR
144
International journal of advertising : the review of marketing communications
137
Journal of marketing communications
131
International journal of advertising : the quarterly review of marketing communications
90
Journal of retailing and consumer services
68
Journal of promotion management : innovations in planning and applied research
66
Journal of advertising research
62
Journal of promotion management : JPM
60
Psychology & marketing
59
International journal of internet marketing and advertising : IJIMA
52
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
39
The journal of product & brand management
34
European journal of marketing : EJM
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Journal of current issues and research in advertising : JCIRA
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
The journal of consumer marketing
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
The journal of brand management : an international journal
25
Marketing : ZFP ; journal of research and management
24
International journal of hospitality management
23
Journal of current issues and research in advertising
23
Marketing intelligence & planning
23
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
European journal of marketing
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Young consumers : insight and ideas for responsible marketers
18
Cogent business & management
16
International journal of consumer studies
16
Journal of consumer marketing
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
16
International journal of sports marketing & sponsorship
14
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Source
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ECONIS (ZBW)
3,612
EconStor
12
USB Cologne (EcoSocSci)
11
OLC EcoSci
2
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1
Accountants' attitudes toward advertising : a longitudinal study
Clow, Kenneth E.
;
Stevens, Robert E.
;
McConkey, C. William
- In:
The journal of services marketing
23
(
2009
)
2
,
pp. 125-132
Persistent link: https://www.econbiz.de/10009525766
Saved in:
2
Leaving something for the imagination : the effect of visual concealment on preferences
Sevilla, Julio
;
Meyer, Robert J.
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10012231640
Saved in:
3
Online video advertisements' effect on purchase intention : an exploratory study on youth
Jain, Geetika
;
Rakesh, Sapna
;
Chaturvedi, Kostubh Raman
- In:
International journal of e-business research : an …
14
(
2018
)
2
,
pp. 87-101
Persistent link: https://www.econbiz.de/10011847520
Saved in:
4
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
5
First-class in-flight services and advertising effectiveness : antecedents of customer-centric innovativeness and brand loyalty in the United States (US) airline industry
Kim, Seontaik
;
Kim, Insin
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
33
(
2016
)
1/3
,
pp. 118-140
Persistent link: https://www.econbiz.de/10011484678
Saved in:
6
How to capture consumer experiences : a context-specific approach to measuring engagement : predicting consumer behavior across qualitatively different experiences
Calder, Bobby J.
;
Isaac, Mathew S.
;
Malthouse, Edward C.
- In:
Journal of advertising research
56
(
2016
)
1
,
pp. 39-52
Persistent link: https://www.econbiz.de/10011486042
Saved in:
7
The Diogenes Effect in retail buyer information processing
Prince, Melvin
;
Kwak, Lynn
;
Priporas, Constantinos Vasilios
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 164-172
Persistent link: https://www.econbiz.de/10012025843
Saved in:
8
Effect of family environment on adolescent compulsive buying : mediating role of self-esteem
Singh, Rashmi
;
Nayak, Jogendra Kumar
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 396-419
Persistent link: https://www.econbiz.de/10011583327
Saved in:
9
Impact of functional/cognitive and emotional advertisements on image and repurchase intention
Han, Heesup
;
Nguyen, Hong Ngoc
;
Song, Hak-jun
;
Lee, …
- In:
Journal of hospitality marketing & management
28
(
2019
)
4
,
pp. 446-471
Persistent link: https://www.econbiz.de/10012176671
Saved in:
10
The influence of life satisfaction on nostalgic advertising and attitude toward a brand
Ju, Ilyoung
;
Jun, Jong Woo
;
Dodoo, Naa Amponsah
; …
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 413-427
Persistent link: https://www.econbiz.de/10011745800
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