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~subject:"Werbewirkung"
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Werbewirkung
Konsumentenverhalten
78,656
Consumer behaviour
78,225
Beziehungsmarketing
25,031
Relationship marketing
25,003
Social Web
20,012
Social web
19,978
Markenführung
16,898
Brand management
16,876
Online-Marketing
12,763
Internet marketing
12,540
Theorie
11,994
Theory
11,818
Markenimage
10,778
Brand image
10,564
Kundenzufriedenheit
7,904
Customer satisfaction
7,894
Deutschland
7,857
Germany
7,423
USA
6,756
Online-Handel
6,670
Online retailing
6,650
United States
6,539
Electronic Commerce
6,442
Markenartikel
6,386
Brand
6,343
Dienstleistungsqualität
6,221
Service quality
6,208
E-commerce
6,111
Marketingmanagement
5,489
Marketing management
5,419
Advertising effects
4,953
Einzelhandel
4,857
Retail trade
4,753
Werbung
4,251
Advertising
4,146
Virales Marketing
4,059
Viral marketing
4,058
Marketing
3,842
Experiment
3,672
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Online availability
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Undetermined
2,144
Free
895
Type of publication
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Article
3,829
Book / Working Paper
1,175
Journal
7
Type of publication (narrower categories)
All
Article in journal
3,541
Aufsatz in Zeitschrift
3,541
Aufsatz im Buch
277
Book section
277
Graue Literatur
211
Non-commercial literature
211
Hochschulschrift
192
Working Paper
182
Arbeitspapier
168
Thesis
138
Collection of articles of several authors
43
Sammelwerk
43
Case study
28
Fallstudie
28
Conference paper
25
Konferenzbeitrag
25
Aufsatzsammlung
19
Lehrbuch
14
Guidebook
11
Ratgeber
11
Textbook
11
Collection of articles written by one author
10
Sammlung
10
Konferenzschrift
8
Dissertation u.a. Prüfungsschriften
7
Bibliografie enthalten
6
Bibliography included
6
Conference proceedings
5
Reprint
5
Amtsdruckschrift
3
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3
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1
Doctoral Thesis
1
Festschrift
1
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1
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1
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1
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1
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1
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1
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English
4,612
German
393
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3
French
2
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2
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2
Italian
1
Russian
1
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Pelsmacker, Patrick de
32
Gierl, Heribert
28
Dens, Nathalie
23
Esch, Franz-Rudolf
23
Septianto, Felix
22
Bauer, Hans H.
20
Wilbur, Kenneth C.
20
Huber, Frank
18
Diehl, Sandra
17
Pauwels, Koen
15
Tucker, Catherine
15
Muehling, Darrel D.
14
Terlutter, Ralf
14
Reijmersdal, Eva A. van
13
Sayedi, Amin
13
Yoon, Sukki
13
Choi, Yung Kyun
12
Dahlén, Micael
12
Hudders, Liselot
12
Jerath, Kinshuk
12
Matthes, Jörg
12
Russo, Antonio
12
Sahni, Navdeep S.
12
Taylor, Charles Raymond
12
Bellman, Steven
11
Ghose, Anindya
11
Kareklas, Ioannis
11
Lewis, Randall A.
11
Naderer, Brigitte
11
Rozendaal, Esther
11
Stafford, Marla Royne
11
Torres, Ivonne M.
11
Wu, Linwan
11
Dodoo, Naa Amponsah
10
Eisend, Martin
10
Goldfarb, Avi
10
Romaniuk, Jenni
10
Rosengren, Sara
10
Smit, Edith G.
10
Zúñiga, Miguel Ángel
10
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Springer Fachmedien Wiesbaden
12
National Bureau of Economic Research
9
Deutsche Werbewissenschaftliche Gesellschaft
4
Technische Universität Braunschweig
4
Erasmus Research Institute of Management
2
European Advertising Academy
2
Fachhochschule Reutlingen / European School of Business
2
Helmut-Schmidt-Universität
2
IGI Global
2
OECD
2
Peter Lang GmbH
2
Shaker Verlag
2
Springer Gabler <Firma>
2
Österreichische Werbewissenschaftliche Gesellschaft
2
Advertising Research Foundation
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Gottfried Wilhelm Leibniz Universität Hannover
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Leuphana Universität Lüneburg
1
NetLibrary, Inc
1
Nomos Verlagsgesellschaft
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
UVK Verlagsgesellschaft mbH
1
Universität Bremen
1
Universität Mannheim
1
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Journal of business research : JBR
167
Journal of marketing communications
150
International journal of advertising : the review of marketing communications
148
International journal of advertising : the quarterly review of marketing communications
126
Journal of advertising research
113
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
80
Journal of advertising : official publication of the American Academy of Advertising
78
Journal of retailing and consumer services
76
Psychology & marketing
76
Journal of promotion management : innovations in planning and applied research
75
Journal of promotion management : JPM
74
International journal of internet marketing and advertising : IJIMA
62
Journal of marketing research : JMR
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
Marketing letters : a journal of research in marketing
45
European journal of marketing : EJM
39
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
39
The journal of product & brand management
37
Journal of current issues and research in advertising : JCIRA
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
SpringerLink / Bücher
33
Marketing : ZFP ; journal of research and management
32
Asia Pacific journal of marketing and logistics
29
The journal of consumer marketing
29
Journal of current issues and research in advertising
28
International journal of hospitality management
27
The journal of brand management : an international journal
27
Health marketing quarterly
26
Management science : journal of the Institute for Operations Research and the Management Sciences
25
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
24
Journal of marketing
24
Marketing intelligence & planning
24
Young consumers : insight and ideas for responsible marketers
24
Journal of global marketing
23
Journal of international consumer marketing
23
Journal of consumer research : JCR ; an interdisciplinary bimonthly
22
European journal of marketing
20
Journal of marketing research
20
International journal of consumer studies
19
International journal of sports marketing & sponsorship
19
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Source
All
ECONIS (ZBW)
4,977
EconStor
17
USB Cologne (EcoSocSci)
15
OLC EcoSci
2
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date (oldest first)
1
Getting to know you : social media personalization as a means of enhancing brand loyalty and perceived quality
Shanahan, Tyler
;
Tran, Trang P.
;
Taylor, Erik C.
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 57-65
Persistent link: https://www.econbiz.de/10011995447
Saved in:
2
Do firm-created contents on social media enhance brand equity and consumer response among consumers of automotive brands?
Ridwan Adetunji Raji
;
Sabrina Mohd Rashid
;
Sobhi Mohd Ishak
- In:
Journal of promotion management : innovations in …
26
(
2020
)
1
,
pp. 19-49
Persistent link: https://www.econbiz.de/10012179101
Saved in:
3
When is brand content shared on Facebook? : a field study on online Word-of-Mouth
Haikel-Elsabeh, Marie
;
Zhao, Zhenzhen
;
Ivens, Björn Sven
; …
- In:
International journal of market research
61
(
2019
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10012172208
Saved in:
4
Framing social media communication : investigating the effects of brand post appeals on user interaction
Wagner, Timm
;
Baccarella, Christian V.
;
Voigt, Kai-Ingo
- In:
European management journal
35
(
2017
)
5
,
pp. 606-616
Persistent link: https://www.econbiz.de/10011775130
Saved in:
5
On being attractive, social and visually appealing in social media : the effects of anthropomorphic tourism brands on Facebook fan pages
Perez-Vega, Rodrigo
;
Taheri, Babak
;
Farrington, Thomas
; …
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 339-347
Persistent link: https://www.econbiz.de/10011814767
Saved in:
6
Factors affecting willingness to participate in consumer generated advertisement
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
- In:
International journal of hospitality management
74
(
2018
),
pp. 214-223
Persistent link: https://www.econbiz.de/10011924667
Saved in:
7
The effects of brand involvement and messaging strategy on user responses
Cho, Su Yeon
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
Saved in:
8
Impact of social media influencers on customer engagement and brand perception
Jaitly, Rahul Chander
;
Gautam, Omvir
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 220-242
Persistent link: https://www.econbiz.de/10012512752
Saved in:
9
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
10
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
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