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~subject:"Werbewirkung"
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Werbewirkung
Konsumentenverhalten
79,238
Consumer behaviour
79,234
Emotion
10,624
Theorie
10,028
Theory
9,991
Beziehungsmarketing
9,194
Relationship marketing
9,191
Markenführung
7,727
Brand management
7,725
Markenimage
6,790
Brand image
6,755
Kundenzufriedenheit
5,822
Customer satisfaction
5,821
Online retailing
5,527
Online-Handel
5,526
USA
5,105
United States
4,971
Social Web
4,914
Social web
4,914
Service quality
4,584
Dienstleistungsqualität
4,583
Online-Marketing
4,552
Internet marketing
4,527
Deutschland
4,409
Brand
4,338
Markenartikel
4,334
Einzelhandel
4,252
Germany
4,203
Retail trade
4,171
Experiment
3,990
Advertising effects
3,964
Electronic Commerce
3,586
Verbraucherverhalten
3,576
E-commerce
3,466
Werbung
3,170
Advertising
3,094
Private consumption
2,869
Privater Konsum
2,869
Viral marketing
2,788
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Undetermined
1,819
Free
676
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Article
3,172
Book / Working Paper
833
Journal
5
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Article in journal
2,972
Aufsatz in Zeitschrift
2,972
Aufsatz im Buch
191
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191
Graue Literatur
171
Non-commercial literature
171
Hochschulschrift
158
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131
Arbeitspapier
127
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118
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31
Sammelwerk
31
Conference paper
24
Konferenzbeitrag
24
Aufsatzsammlung
19
Bibliografie enthalten
13
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13
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11
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9
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9
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9
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9
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9
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8
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6
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5
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4
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3
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3
Amtsdruckschrift
2
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2
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1
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1
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1
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English
3,701
German
300
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4
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3
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Gierl, Heribert
31
Pelsmacker, Patrick de
30
Septianto, Felix
24
Dens, Nathalie
21
Esch, Franz-Rudolf
21
Diehl, Sandra
16
Eisend, Martin
13
Huber, Frank
13
Muehling, Darrel D.
13
Pauwels, Koen
13
Boerman, Sophie C.
12
Reijmersdal, Eva A. van
12
Yoon, Hye Jin
12
Yoon, Sukki
12
Dahlén, Micael
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Rosengren, Sara
11
Stafford, Marla Royne
11
Torres, Ivonne M.
11
Wu, Linwan
11
Bellman, Steven
10
Choi, Yung Kyun
10
Dodoo, Naa Amponsah
10
Gröppel-Klein, Andrea
10
Hudders, Liselot
10
Naderer, Brigitte
10
Phau, Ian
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Bauer, Hans H.
9
Evans, Nathaniel J.
9
Geuens, Maggie
9
Ilicic, Jasmina
9
Praxmarer-Carus, Sandra
9
Sahni, Navdeep S.
9
Terlutter, Ralf
9
Wilbur, Kenneth C.
9
Bang Nguyen Viet
8
Chan, Kara
8
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Springer Fachmedien Wiesbaden
8
National Bureau of Economic Research
7
Erasmus Research Institute of Management
2
Shaker Verlag
2
Technische Universität Braunschweig
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Govi-Verlag (Pharmazeutischer Verlag) GmbH
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Philipp Reclam Junior <Stuttgart>
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
The Nielsen Company (Germany)
1
UVK Verlagsgesellschaft mbH
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
Wissenschaftlicher Verlag Berlin
1
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Published in...
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Journal of business research : JBR
150
International journal of advertising : the review of marketing communications
141
Journal of marketing communications
139
International journal of advertising : the quarterly review of marketing communications
108
Journal of advertising research
86
Psychology & marketing
84
Journal of advertising : official publication of the American Academy of Advertising
76
Journal of retailing and consumer services
71
Journal of promotion management : innovations in planning and applied research
69
Journal of promotion management : JPM
66
International journal of internet marketing and advertising : IJIMA
52
Marketing letters : a journal of research in marketing
41
Journal of marketing research : JMR
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
European journal of marketing : EJM
35
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Journal of current issues and research in advertising : JCIRA
33
The journal of product & brand management
33
Marketing : ZFP ; journal of research and management
31
Marketing intelligence & planning
31
Asia Pacific journal of marketing and logistics
28
Health marketing quarterly
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
The journal of consumer marketing
28
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
The journal of brand management : an international journal
26
International journal of hospitality management
25
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
24
Journal of current issues and research in advertising
23
Journal of international consumer marketing
22
European journal of marketing
21
Journal of consumer behaviour : an international research review
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
20
Journal of global marketing
19
SpringerLink / Bücher
19
Cogent business & management
16
International journal of consumer studies
16
International journal of pharmaceutical and healthcare marketing : IJPHM
16
International journal of sports marketing & sponsorship
16
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Source
All
ECONIS (ZBW)
3,986
USB Cologne (EcoSocSci)
19
EconStor
4
OLC EcoSci
1
Showing
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10
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1
The differential effectiveness of scarcity message type on impulse buying : a cross-cultural study
Lee, Eun Mi
;
Jeon, Jung Ok
;
Li, Qin
;
Park, Hyun Hee
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 142-152
Persistent link: https://www.econbiz.de/10011302918
Saved in:
2
Multimodale Erlebnisvermittlung am Point of Sale - eine empirische Analyse am Beispiel eines Reisebüros
Weinberg, Peter
;
Salzmann, Ralph
- In:
Quantitative Marketingforschung in Deutschland : …
,
(pp. 103-121)
.
2005
Persistent link: https://www.econbiz.de/10003289157
Saved in:
3
Emotionale Anzeigen- und Direktwerbung im Investitionsgüterbereich : eine exploratorische Studie zu den Einsatzmöglichkeiten von Erlebniswerten in der Investitionsgüterwerbung
Lasogga, Frank
-
1998
Persistent link: https://www.econbiz.de/10000989327
Saved in:
4
Emotionale Anzeigen- und Direktwerbung im Investitionsgüterbereich : eine exploratorische Studie zu den Einsatzmöglichkeiten von Erlebniswerten in der Investitionsgüterwerbung
Lasogga, Frank
-
1998
Persistent link: https://www.econbiz.de/10012699304
Saved in:
5
Impact of celebrity endorser as in-store stimuli on impulse buying
Parmar, Yadvinder
;
Mann, Bikram Jit Singh
;
Kaur Ghuman, …
- In:
The international review of retail, distribution and …
30
(
2020
)
5
,
pp. 576-595
Persistent link: https://www.econbiz.de/10012315163
Saved in:
6
Does visual merchandising affect response behaviour Role of atmospheric cues in online retailing
Choudhary, Farah S.
;
Sharma, Alka
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 466-489
Persistent link: https://www.econbiz.de/10014309991
Saved in:
7
The power of scarcity : leveraging urgency and demand to influence customer decisions
Weinstein, Mindy
-
2023
Persistent link: https://www.econbiz.de/10013279690
Saved in:
8
Investigating the moderating role of sport service type and personality on audiences' emotional responses to hedonic vs. cognitive advertisement
Lim, Choong Hoon
;
Yi, U-yŏng
;
Pedersen, Paul M.
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 55-71
Persistent link: https://www.econbiz.de/10010406124
Saved in:
9
The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila
;
Noel, Hayden
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
Saved in:
10
Being funny is not enough : the influence of perceived humor and negative emotional reactions on brand attitudes
Warren, Caleb
;
Carter, Erin Percival
;
McGraw, A. Peter
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 1025-1045
Persistent link: https://www.econbiz.de/10012200365
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