//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Price sequences, perceived var...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbewirkung
Celebrity
2
Consumption
2
Evaluation
2
Fit
2
Incongruity
2
Price perception
2
Prices
2
Schema
2
Sponsor
2
Uncertainty management
2
Advertising effects
1
Auslandsinvestition
1
Bewertung
1
Brand image
1
Celebrity endorsement
1
Celebrity-Werbung
1
Consumer behaviour
1
Consumer risk
1
Decision making
1
Foreign investment
1
Japan
1
Konsumentenverhalten
1
Markenimage
1
Outcomes
1
Price positioning
1
Religion
1
Risk
1
Sales prices
1
Sequences
1
Sponsoring
1
Sponsorship
1
Uncertainty
1
Variability
1
Variance
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Clemente, Sarah
1
Dolansky, Eric
1
Mantonakis, Antonia
1
White, Katherine
1
Published in...
All
Marketing letters : a journal of research in marketing
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effects of perceived product-extrinsic cue incongruity on consumption experiences : the case of celebrity sponsorship
Clemente, Sarah
;
Dolansky, Eric
;
Mantonakis, Antonia
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 373-384
Persistent link: https://www.econbiz.de/10010439164
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->