Price sequences, perceived variability, and choice
Year of publication: |
2013
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Authors: | Dolansky, Eric ; Vanderbosch, Mark |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 22.2013, 4, p. 314-321
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Subject: | price perception | variability | decision making | uncertainty management | risk prices | sales prices | price positioning | consumer risk | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Risiko | Risk | Theorie | Theory | Preis | Price |
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