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~subject:"Werbewirkung"
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Value and risk in business-to-...
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Werbewirkung
Brand management
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Kalafatis, Stavros P.
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Blankson, Charles
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Clodine-Florent, Jimmy
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of advertising research
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The journal of product & brand management
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ECONIS (ZBW)
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Comparisons of media types and congruence in positioning of service brands
Blankson, Charles
;
Kalafatis, Stavros P.
;
Coffie, Stanley
; …
- In:
The journal of product & brand management
23
(
2014
)
3
,
pp. 162-179
Persistent link: https://www.econbiz.de/10010393869
Saved in:
2
The effects of source credibility and message variation on mail survey response behaviour
Kalafatis, Stavros P.
;
Riley, Debra
;
Tsogas, Markos H.
; …
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
3
,
pp. 391-406
Persistent link: https://www.econbiz.de/10009562246
Saved in:
3
Impact of positioning strategies on corporate performance
Blankson, Charles
;
Kalafatis, Stavros P.
;
Cheng, Julian …
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 106-122
Persistent link: https://www.econbiz.de/10003688989
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