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Werbewirkung
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Gierl, Heribert
25
Pelsmacker, Patrick de
23
Septianto, Felix
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Dens, Nathalie
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Diehl, Sandra
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13
Pauwels, Koen
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Eisend, Martin
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Huber, Frank
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Muehling, Darrel D.
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Torres, Ivonne M.
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Kareklas, Ioannis
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Matthes, Jörg
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Wu, Linwan
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Yoon, Sukki
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Dahlén, Micael
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Hudders, Liselot
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Naderer, Brigitte
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
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International journal of advertising : the review of marketing communications
142
Journal of business research : JBR
141
Journal of marketing communications
134
International journal of advertising : the quarterly review of marketing communications
93
Journal of promotion management : innovations in planning and applied research
68
Journal of retailing and consumer services
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Journal of advertising research
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Psychology & marketing
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International journal of internet marketing and advertising : IJIMA
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Marketing letters : a journal of research in marketing
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Journal of marketing research : JMR
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The journal of product & brand management
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European journal of marketing : EJM
32
Journal of current issues and research in advertising : JCIRA
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Marketing intelligence & planning
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Asia Pacific journal of marketing and logistics
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Health marketing quarterly
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
International journal of hospitality management
23
Journal of current issues and research in advertising
22
Marketing : ZFP ; journal of research and management
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
20
Journal of consumer behaviour : an international research review
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Journal of global marketing
18
Cogent business & management
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International journal of consumer studies
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Journal of consumer marketing
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Journal of marketing research
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ECONIS (ZBW)
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EconStor
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USB Cologne (EcoSocSci)
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OLC EcoSci
2
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1
Boundary conditions to the effect of fluency and comprehension on AAD when targeting
Hispanics
vs Whites with single meaning vs polysemous slogans
Zúñiga, Miguel Ángel
;
Torres, Ivonne M.
;
Niculescu, Mihai
- In:
The journal of consumer marketing
32
(
2015
)
3
,
pp. 145-156
Persistent link: https://www.econbiz.de/10011376688
Saved in:
2
Brand blunders and race in advertising : issues, implications, and potential actions from a macromarketing perspective
Yoon, Hyunsun
;
Kelly, Aidan J.
- In:
Journal of macromarketing
43
(
2023
)
3
,
pp. 403-417
Persistent link: https://www.econbiz.de/10014368396
Saved in:
3
Ethnicity in advertising and millennials : the role of social identity and social distinctiveness
Shao, Wei
;
Zhang, Yunen
;
Cheng, Anni
;
Quach, Sara
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1377-1418
Persistent link: https://www.econbiz.de/10014450218
Saved in:
4
Effects of culturally verbal and visual congruency/incongruency across cultures in a competitive advertising context
Teng, Lefa
;
Ye, Nan
;
Yu, Ying
;
Wu, Xiaochuang
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 288-294
Persistent link: https://www.econbiz.de/10010245269
Saved in:
5
The impact of inclusive fashion advertising with plus-size models on female consumers : the mediating role of brand warmth
Joo, Bo Ra
;
Wu, Juanjuan
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
3
,
pp. 260-273
Persistent link: https://www.econbiz.de/10012584784
Saved in:
6
Does the model minority image work? : consumer responses to the model minority stereotypes in ads
Yoo, Jinyoung Jinnie
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 911-941
Persistent link: https://www.econbiz.de/10012258147
Saved in:
7
The influence of ethnic identification in digital advertising : how Hispanic Americans' response to pop-up, E-Mail, and banner advertising affects online purchase intentions
Becerra, Enrique P.
;
Korgaonkar, Pradeep K.
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 279-291
Persistent link: https://www.econbiz.de/10008697042
Saved in:
8
Mobile advertising to hispanic digital natives
Smith, Katherine Taken
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013167296
Saved in:
9
Does it matter who's at risk? : testing message framing and narrative as moderators of the effects of self-referencing in obesity prevention messages targeting Hispanic adults livi...
Wirtz, John G.
- In:
Health marketing quarterly
37
(
2020
)
1
,
pp. 22-40
Persistent link: https://www.econbiz.de/10012200168
Saved in:
10
Ethnic minority consumers' responses to sales promotions in the packaged food market
Jamal, Armand
;
Peattie, Sue
;
Peattie, Kenneth J.
- In:
Journal of retailing and consumer services
19
(
2012
)
1
,
pp. 98-108
Persistent link: https://www.econbiz.de/10009507892
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