The effect of acculturation on ethnic consumers' decision-making styles : an empirical analysis of Hispanic consumers
Year of publication: |
2014
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Authors: | Segev, Sigal |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 26.2014, 3, p. 168-184
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Subject: | Acculturation | ethnic identification | consumer decision-making styles | Consumer Style Inventory (CSI) | consumer segments | ethnic consumer behavior | Konsumentenverhalten | Consumer behaviour | Ethnische Gruppe | Ethnic group | Hispano-Amerikaner | Hispanics | Soziale Integration | Social integration |
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