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~subject:"Werbewirkung"
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Werbewirkung
Suchmaschine
1,725
Search engine
1,681
Internet marketing
717
Online-Marketing
712
Business model
637
Geschäftsmodell
623
Innovation
597
Business model innovation
404
Internet
348
Innovation management
318
Innovationsmanagement
316
Google
280
business model innovation
274
Electronic Commerce
227
Consumer behaviour
225
Konsumentenverhalten
225
Prognoseverfahren
217
Advertising effects
215
E-commerce
215
Forecasting model
208
Organizational change
202
Organisatorischer Wandel
201
Informationsverhalten
190
Information behaviour
188
Werbung
173
Advertising
172
Theorie
147
Theory
147
Auction theory
132
Auktionstheorie
132
USA
127
United States
127
Digitalisierung
126
Digitization
121
Social Web
119
Social web
119
Deutschland
117
Online retailing
112
Online-Handel
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German
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Jerath, Kinshuk
9
Penta, Antonio
8
Sayedi, Amin
7
Decarolis, Francesco
6
Wilbur, Kenneth C.
6
Zhu, Yi
6
Shakhgildyan, Ksenia
5
Simonov, Andrey
5
Yang, Sha
5
Yang, Yanwu
5
Ceyp, Michael
4
Goldmanis, Maris
4
Gong, Jing
4
Jansen, Bernard J.
4
Li, Xiaoling
4
Long, Fei
4
Motta, Massimo
4
Shin, Woochoel
4
Amaldoss, Wilfred
3
Chan, Tat Y.
3
Coviello, Lorenzo
3
Fang, Eric
3
Ghose, Anindya
3
Hui, Xiang
3
Jansen, Bernard
3
Joo, Mingyu
3
Kalyanam, Kirthi
3
Liu, Meng
3
Lu, Shijie
3
Mahdian, Mohammad
3
Rutz, Oliver J.
3
Viswanathan, Siva
3
Wu, Yueyan
3
Yang, Zhi
3
Zeng, Daniel Dajun
3
Abhishek, Vibhanshu
2
Abrams, Zoë
2
Agarwal, Ashish
2
An, Eunkyung
2
Aurum, Aybüke
2
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
Information systems research : ISR
8
International journal of electronic commerce : IJEC
8
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Journal of business research : JBR
5
Journal of marketing research : JMR
5
Discussion papers / CEPR
4
Electronic commerce research and applications
4
Quantitative marketing and economics : QME
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
3
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
3
Journal of marketing research
3
Journal of retailing
3
Working papers / TSE : WP
3
CESifo working papers
2
Electronic commerce research
2
European journal of marketing : EJM
2
European journal of operational research : EJOR
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Journal of electronic commerce research : JECR
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of the Academy of Marketing Science
2
Marketing science
2
SpringerLink / Bücher
2
Working papers / Harvard Business School, Division of Research
2
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
2
30-Minuten-Reihe
1
American economic journal : a journal of the American Economic Association
1
Asia Pacific journal of marketing and logistics
1
BSE working paper : working papers
1
Barcelona GSE working paper series : working paper
1
CAMRI policy briefs
1
CEMMAP working papers / Centre for Microdata Methods and Practice
1
CESifo Working Paper
1
CESifo Working Paper Series
1
Columbia Business School Research Paper
1
Cornell hospitality quarterly : CQ
1
Decision sciences : DS
1
Department of Economics discussion paper series / University of Oxford
1
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ECONIS (ZBW)
215
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1
Cost of conciseness in sponsored search auctions
Abrams, Zoë
;
Ghosh, Arpita
;
Vee, Erik
- In:
Internet and network economics : third international …
,
(pp. 326-334)
.
2007
Persistent link: https://www.econbiz.de/10003648893
Saved in:
2
Personalized ad delivery when ads fatigue : an approximation algorithm
Abrams, Zoë
;
Vee, Erik
- In:
Internet and network economics : third international …
,
(pp. 535-540)
.
2007
Persistent link: https://www.econbiz.de/10003649706
Saved in:
3
Pay-per-action model for online advertising
Mahdian, Mohammad
;
Tomak, Kerem
- In:
Internet and network economics : third international …
,
(pp. 549-557)
.
2007
Persistent link: https://www.econbiz.de/10003649710
Saved in:
4
Internet: liability of search engine providers and advertisers for use of keywords in sponsored links
De Freitas, Ian
;
Headdon, Toby
- In:
Journal of direct, data and digital marketing practice …
10
(
2008/09
)
1
,
pp. 76-77
Persistent link: https://www.econbiz.de/10003763984
Saved in:
5
Paid search for online travel agencies : exploring strategies for search keywords
Blankenbaker, John
;
Mishra, Shankar
- In:
Journal of revenue and pricing management
8
(
2009
)
2/3
,
pp. 155-165
Persistent link: https://www.econbiz.de/10003834343
Saved in:
6
A Cascade Model for externalities in sponsored search
Kempe, David
;
Mahdian, Mohammad
- In:
Internet and network economics : 4th international …
,
(pp. 585-596)
.
2008
Persistent link: https://www.econbiz.de/10003792870
Saved in:
7
Sponsored search auctions with Markovian users
Aggarwal, Gagan
;
Feldman, Jon
;
Muthukrishnan, S.
;
Pál, …
- In:
Internet and network economics : 4th international …
,
(pp. 621-628)
.
2008
Persistent link: https://www.econbiz.de/10003792906
Saved in:
8
On the equilibria and efficiency of the GSP mechanism in keyword auctions with externalities
Giotis, Ioannis
;
Karlin, Anna R.
- In:
Internet and network economics : 4th international …
,
(pp. 629-638)
.
2008
Persistent link: https://www.econbiz.de/10003792916
Saved in:
9
Predicting web page status
Pant, Gautam
;
Srinivasan, Padmini
- In:
Information systems research : ISR
21
(
2010
)
2
,
pp. 345-364
Persistent link: https://www.econbiz.de/10003995788
Saved in:
10
Suchmaschinen-Marketing : Konzepte, Umsetzung und Controlling für SEO und SEM
Bischopinck, Yvonne von
;
Ceyp, Michael
-
2009
-
2., überarb., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10003623007
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