Pay-per-action model for online advertising
Year of publication: |
2007
|
---|---|
Authors: | Mahdian, Mohammad ; Tomak, Kerem |
Published in: |
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings. - Berlin : Springer, ISBN 3-540-77104-2. - 2007, p. 549-557
|
Subject: | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Werbewirkung | Advertising effects | Auktionstheorie | Auction theory | Mechanismus-Design-Theorie | Mechanism design | Theorie | Theory |
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