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~subject:"Werbewirkung"
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Werbewirkung
Consumer behaviour
83,099
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80,619
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17,261
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Advertising
5,066
Werbung
5,045
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Dienstleistungsqualität
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Retail trade
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Electronic Commerce
3,814
Marketingmanagement
3,796
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Pelsmacker, Patrick de
57
Gierl, Heribert
56
Esch, Franz-Rudolf
37
Bauer, Hans H.
32
Dens, Nathalie
32
Eisend, Martin
29
Diehl, Sandra
28
Septianto, Felix
27
Reijmersdal, Eva A. van
24
Wilbur, Kenneth C.
24
Taylor, Charles Raymond
23
Terlutter, Ralf
23
Kaiser, Harry M.
22
Bellman, Steven
20
Huber, Frank
20
Pauwels, Koen
20
Stafford, Marla Royne
20
Rosengren, Sara
19
Yoon, Hye Jin
19
Chang, Chingching
18
Dahlén, Micael
18
Hudders, Liselot
18
Yoon, Sukki
18
Mueller, Barbara
17
Nufer, Gerd
17
Gröppel-Klein, Andrea
16
Matthes, Jörg
16
Romaniuk, Jenni
16
Roy, Subhadip
16
Smit, Edith G.
16
Srinivasan, Shuba
16
Torres, Ivonne M.
16
Tucker, Catherine
16
Chan, Kara
15
Geuens, Maggie
15
Muehling, Darrel D.
15
Phau, Ian
15
Rozendaal, Esther
15
Varan, Duane
15
Franses, Philip Hans
14
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National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
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Deutsche Werbewissenschaftliche Gesellschaft
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Fachhochschule Reutlingen / European School of Business
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Erasmus Research Institute of Management
4
IP Deutschland GmbH <Köln>
4
Technische Universität Braunschweig
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Advertising Research Foundation
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Arbeitsgemeinschaft Media-Analyse
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Media-Micro-Census GmbH <Frankfurt, Main>
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Shaker Verlag
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Springer Gabler <Firma>
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Österreichische Werbewissenschaftliche Gesellschaft
3
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
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Books on Demand GmbH <Norderstedt>
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European Advertising Academy
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Helmut-Schmidt-Universität
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Herbert von Halem Verlag
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IGI Global
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Institute of Canadian Advertising
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
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Anheuser-Busch, Inc.
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Association of National Advertisers
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1
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1
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1
Deutschland / Bundesministerium für Gesundheit
1
Duale Hochschule Baden-Württemberg Mannheim / Fakultät Wirtschaft
1
Ekonomiska forskningsinstitutet <Stockholm>
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Journal of advertising research
274
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
215
Journal of business research : JBR
208
International journal of advertising : the review of marketing communications
202
Journal of marketing communications
191
Psychology & marketing
122
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
83
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
68
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
60
Journal of current issues and research in advertising : JCIRA
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
SpringerLink / Bücher
51
Health marketing quarterly
50
Marketing : ZFP ; journal of research and management
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
43
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
The journal of product & brand management
38
Young consumers : insight and ideas for responsible marketers
38
Journal of current issues and research in advertising
37
International journal of hospitality management
36
Marketing intelligence & planning
36
Journal of marketing
35
Asia Pacific journal of marketing and logistics
34
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
Journal of the Academy of Marketing Science
29
The journal of brand management : an international journal
29
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ECONIS (ZBW)
7,853
USB Cologne (EcoSocSci)
111
EconStor
29
OLC EcoSci
6
USB Cologne (business full texts)
2
RePEc
1
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1
The moderating role of parasocial relationships in the associations between celebrity endorser's
credibility
and emotion-based responses
Burnasheva, Regina
;
Suh, Yong Gu
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013371028
Saved in:
2
Athlete endorsement, attitudes, and purchase intention : the interaction effect between athlete endorser-product congruence and endorser
credibility
Lee, Younghan
;
Koo, Jakeun
- In:
Journal of sport management : the official journal of …
29
(
2015
)
5
,
pp. 523-538
Persistent link: https://www.econbiz.de/10011384446
Saved in:
3
Understanding celebrity trust and its effects on other
credibility
and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
4
Exploring the influence of celebrity
credibility
on brand attitude, advertisement attitude and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Global business review
19
(
2018
)
6
,
pp. 1622-1639
Persistent link: https://www.econbiz.de/10011982928
Saved in:
5
Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of source
credibility
and congruency
Tian, Shiyun
;
Li, Jo Yun
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 133-161
Persistent link: https://www.econbiz.de/10014318186
Saved in:
6
Celebrity endorsement, self-brand connection and consumer-based brand equity
Dwivedi, Abhishek
;
Johnson, Lester W.
;
McDonald, Robert E.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 449-461
Persistent link: https://www.econbiz.de/10011443002
Saved in:
7
Sometimes a celebrity holding a negative public image is the best product endorser
Sääksjärvi, Maria
;
Hellén, Katarina
;
Balabanis, George
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 421-441
Persistent link: https://www.econbiz.de/10011574403
Saved in:
8
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
Saved in:
9
How long does celebrity meaning transfer last? : delayed effects and the moderating roles of brand experience, celebrity liking, and age
Knoll, Johannes
;
Matthes, Jörg
;
Münch, Andrea
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 588-612
Persistent link: https://www.econbiz.de/10011849128
Saved in:
10
The impacts of social media influencer’s
credibility
attributes on gen Z purchase intention with brand image as mediation : study on consumers of Korea cosmetic product
Nugroho, Santi Duwi Putri
;
Rahayu, Mintarti
;
Hapsari, …
-
2022
Persistent link: https://www.econbiz.de/10013398015
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