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Werbung für Energieeffizienz : Evaluierung einer Energieeffizienzkampagne am Beispiel der Stand-by-Kampagne "Aus. Wirklich aus?"

Schötz, Dirk; Wortmann, Klaus; Krieg, Oliver - 2003 - 1. Aufl.

Persistent link: https://www.econbiz.de/10001725820

Information disclosure through agents : evidence from a field experiment

Allcott, Hunt; Sweeney, Richard J. - 2014

Persistent link: https://www.econbiz.de/10010356800

Effects of green brand communication on brand associations and attitude

Hartmann, Patrick; Ibáñez, Vanessa Apaolaza - In: International advertising and communication : current …, (pp. 217-236). 2006

Persistent link: https://www.econbiz.de/10003378128

Moderating role of credibility and ad liking between online advertisement and consumer buying behavior of university students of Pakistan

Khalid, Rizwan; Tehreemyasmeen - In: ASEAN marketing journal : Association of Southeast … 10 (2018) 2, pp. 127-136

Persistent link: https://www.econbiz.de/10012106932

Factors influencing consumers' attitude, intention and behavior towards short message service-based mobile advertising in Pakistan

Shaheen, Muhammad; Lodhi, Rab Nawaz; Mahmood, Zahid; … - In: The IUP journal of brand management : IJBRM 14 (2017) 1, pp. 24-44

Persistent link: https://www.econbiz.de/10011751000

Advertising effectiveness on brand judgment and consumer preference in purchasing decision in Pakistan

Latif, Abdul; Seyd, Anwar Ali Shah G.; Halepoto, Ali Hassan - 2012

The research investigates the advertising effectiveness on brand judgment and consumer preferences in Pakistan … study reveals that advertising has positive impact on brand judgment in respect of purchase decision in Pakistan …

Persistent link: https://www.econbiz.de/10009712729

The Impact of Emotional Advertising on Consumer Buying Behavior for Home Appliance Products in Pakistan

Kamran, Qaswa - 2019

This study was conducted to identify the impact of emotional advertising on consumer buying behavior. The research is limited to high involvement products specifically home appliance brands. It also aims to assess the most influential advertising appeal that impacts the buying decision of the...

Persistent link: https://www.econbiz.de/10012871333

Consumers’ Responses Towards Social Media Advertising on Facebook in Tourism Industry Within Pakistan

Masroor, Syed Mohib - 2019

In Pakistan, tourism industry is growing rapidly but lack of researches and studies contributes in creating gap in … the Pakistan tourism industry. The sample of 300 respondents were taken and data was analyzed using Confirmatory Factor …

Persistent link: https://www.econbiz.de/10012871036

Leveraging luxury brands purchase intention through cultural congruent assertive advertising : a cross-cultural experimental evidence from Malaysia and Pakistan

Raza, Syed Hassan; Zaman, Umer - In: Pakistan journal of commerce and social sciences 15 (2021) 1, pp. 138-165

-experimental survey using luxury brand advertisement manifesting assertiveness appeal. Data was collected from 340 individuals of Pakistan …

Persistent link: https://www.econbiz.de/10012507118

Linking celebrity endorsement and luxury brand purchase intentions through signaling theory : a serial-mediation model involving psychological ownership, brand trust and brand atti...

Sanan Waheed Khan; Zaman, Umer - In: Pakistan journal of commerce and social sciences 15 (2021) 3, pp. 586-613

research approach, a standardized questionnaire facilitated a survey of 300 potential buyers of luxury brandsin Pakistan. The …

Persistent link: https://www.econbiz.de/10012655273

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