Effects of green brand communication on brand associations and attitude
Patrick Hartmann and Vanessa Apaolaza Ibáñez
| Year of publication: |
2006
|
|---|---|
| Authors: | Hartmann, Patrick ; Ibáñez, Vanessa Apaolaza |
| Published in: |
International advertising and communication : current insights and empirical findings. - Wiesbaden : Deutscher Universitäts-Verlag, ISBN 3-8350-0455-7. - 2006, p. 217-236
|
| Subject: | Umweltzeichen | Eco-label | Markenartikel | Brand | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Schätzung | Estimation | Energieeinsparung | Energy conservation | Spanien | Spain |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003378128