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An empirical analysis of consumers' attitudes toward physicians' services advertising : a comparative cross-sectional study
Moser, H. R. - In: Services marketing quarterly 29 (2007/08) 3, pp. 75-98
Persistent link: https://www.econbiz.de/10003756462
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Attitudes toward use of advertising and various media practices by physicians
Freeman, Gordon L.; Moser, H. R. - In: Journal of promotion management : JPM 15 (2009) 3, pp. 400-417
Persistent link: https://www.econbiz.de/10003903773
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An empirical analysis of consumers' attitudes toward chiropractic services advertising : a comparative cross-sectional study
Moser, H. R.; Freeman, Gordon L. - In: Services marketing quarterly 31 (2010) 2, pp. 253-274
Persistent link: https://www.econbiz.de/10003960134
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How the public views hospital advertising : an empirical analysis
Moser, H. R.; Freeman, Gordon L. - In: Journal of medical marketing : device, diagnostic and … 11 (2011) 4, pp. 320-330
Persistent link: https://www.econbiz.de/10009547584
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An empirical analysis of the public's attitudes toward advertising hospital services : a comparative cross-sectional study
Moser, H. R.; Freeman, Gordon L. - In: Health marketing quarterly 31 (2014) 1, pp. 13-30
Persistent link: https://www.econbiz.de/10010362783
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An empirical analysis of consumers’ attitudes toward pharmacies’ advertising
Moser, H. R.; Freeman, Gordon L.; Loudon, David L.; … - In: Health marketing quarterly 35 (2018) 2, pp. 100-119
Persistent link: https://www.econbiz.de/10011979328