Narrow search
Showing 1 - 8 of 8
Cover Image
Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika; Sreejesh, S. - In: Young consumers : insight and ideas for responsible … 16 (2015) 4, pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
Cover Image
Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames
Vashisht, Devika; Sreejesh, S. - In: Journal of Indian business research 7 (2015) 3, pp. 292-312
Persistent link: https://www.econbiz.de/10011413307
Cover Image
Examining the deferred effects of gaming platform and game speed of advergames on memory, attitude, and purchase intention
Ghosh, Tathagata; Sreejesh, S.; Dwivedi, Yogesh Kumar - In: Journal of interactive marketing : a quarterly … 55 (2021), pp. 52-66
Persistent link: https://www.econbiz.de/10013041309
Cover Image
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.; Ghosh, Tathagata; Dwivedi, Yogesh Kumar - In: Journal of business research : JBR 132 (2021), pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Cover Image
Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata; Sreejesh, S.; Dwivedi, Yogesh Kumar - In: Journal of business research : JBR 147 (2022), pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Cover Image
The effect of nature of online advergames on gamers' ad-persuasion : moderating roles of game-involvement and need for cognition
Vashisht, Devika; Sreejesh, S. - In: International journal of internet marketing and … 10 (2016) 3, pp. 171-185
Persistent link: https://www.econbiz.de/10011665138
Cover Image
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot; Sarkar, Abhigyan; Sreejesh, S. - In: European journal of marketing 56 (2022) 10, pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Cover Image
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata; Sreejesh, S.; Dwivedi, Yogesh Kumar - In: Psychology & marketing 39 (2022) 12, pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194