Similar Search Results

Gopinath, Shyam; Thomas, Jacquelyn S.; Krishnamurthi, … - In: Marketing science : the marketing journal of the … 33 (2014) 2, pp. 241-258

Persistent link: https://www.econbiz.de/10010358784

Pham, Michel T.; Geuens, Maggie; Pelsmacker, Patrick de - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 383-394

Persistent link: https://www.econbiz.de/10010223386

McKay-Nesbitt, Jane; Bhatnagar, Namita; Smith, Malcolm C. - In: Journal of business research : JBR 66 (2013) 11, pp. 2245-2251

Persistent link: https://www.econbiz.de/10009789038

Kim, Ari; Kaplanidou, Kyriaki - In: International journal of sport management and marketing … 15 (2014) 5/6, pp. 279-300

Persistent link: https://www.econbiz.de/10011503705

Antonetti, Paolo; Baines, Paul; Walker, Lorna - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 940-969

Persistent link: https://www.econbiz.de/10011405171

Roberts, Ken; Roberts, John H.; Danaher, Peter J.; … - In: Marketing science : the marketing journal of the … 34 (2015) 6, pp. 815-824

Persistent link: https://www.econbiz.de/10011410002

Grigorios, Lamprinakos; Magrizos, Solon; Kostopoulos, … - In: Journal of business research : JBR 141 (2022), pp. 308-320

Persistent link: https://www.econbiz.de/10013168057

Benoit, Ilgım Dara; Miller, Elizabeth G. - In: Journal of business research : JBR 139 (2022), pp. 1084-1098

Persistent link: https://www.econbiz.de/10013194338

Marchegiani, Christopher; Phau, Ian - In: Journal of global marketing 26 (2013) 3, pp. 137-146

Persistent link: https://www.econbiz.de/10010189505

Choi, Jungsil; Li, Yexin Jessica; Rangan, Priyamvadha; … - In: International journal of research in marketing : IJRM ; … 37 (2020) 3, pp. 644-660

Persistent link: https://www.econbiz.de/10012494708