Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Comparing brand placements and...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbewirkung
Consumer behaviour
11
Konsumentenverhalten
11
Advertising effects
6
Advertising
5
Internet marketing
5
Online-Marketing
5
Brand image
4
Markenimage
4
Social Web
4
Social web
4
Werbung
4
Brand management
3
Markenführung
3
Product Placement
3
Product placement
3
Brand
2
Confidence
2
Facebook
2
Markenartikel
2
Vertrauen
2
Viral marketing
2
Virales Marketing
2
social media
2
30-second commercial
1
Advertising music
1
Advertising repetition
1
Attitude toward advertising
1
Brand attitude
1
Brand attitudes
1
Brand placement
1
Brand placements
1
Cause-Related Marketing
1
Cause-related marketing
1
Corporate Social Responsibility
1
Corporate disclosure
1
Corporate social responsibility
1
Cross-cultural marketing
1
Emotional branding
1
Emotionale Werbung
1
more ...
less ...
Online availability
All
Undetermined
5
Free
1
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Davtyan, Davit
3
Stewart, Kristin
3
Dalakas, Vassilis
2
Eells, Danielle
2
Tashchian, Armen
2
Cunningham, Isabella
1
Perren, Rebeca
1
more ...
less ...
Published in...
All
Journal of promotion management : innovations in planning and applied research
2
Journal of business research : JBR
1
Journal of current issues and research in advertising
1
Journal of marketing communications
1
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
An investigation of brand placement effects on brand attitudes and purchase intentions : brand placements versus TV commercials
Davtyan, Davit
;
Cunningham, Isabella
- In:
Journal of business research : JBR
70
(
2017
),
pp. 160-167
Persistent link: https://www.econbiz.de/10011620408
Saved in:
2
Exploring the impact of brand placement repetition on the effectiveness of umbrella branding
Davtyan, Davit
;
Tashchian, Armen
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1077-1090
Persistent link: https://www.econbiz.de/10013429047
Saved in:
3
Thematic congruency in the context of brand placements : tests of memory and attitude measures
Davtyan, Davit
;
Tashchian, Armen
- In:
Journal of current issues and research in advertising
43
(
2022
)
3
,
pp. 319-335
Persistent link: https://www.econbiz.de/10013358835
Saved in:
4
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
5
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
6
Under the spell of your smartphone : how dependence evokes a halo of trust in advertising
Stewart, Kristin
;
Perren, Rebeca
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 106-124
Persistent link: https://www.econbiz.de/10013483017
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
