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~subject:"Werbewirkung"
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Werbewirkung
China
66
Theorie
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30
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Yang, Shuai
6
Li, Bin
3
Qi, Zhou
3
Carlson, Jeffrey R.
2
Liu, Yahui
2
Zheng, Hualu
2
Chang, Xinyu
1
Chen, Shuang
1
Chen, Sixing
1
Lei, Yueqiu
1
Li, Huajun
1
Lin, Shan
1
Luo, Xueming
1
Phang, Chee Wei
1
Ross, William T.
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Song, Yiping
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Wang, Junjie
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Wu, Xiaojun
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Yin, Shimin
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Journal of retailing and consumer services
3
European journal of marketing
1
International journal of electronic commerce : IJEC
1
Journal of consumer behaviour
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing management : MM
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ECONIS (ZBW)
9
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1
How augmented reality affects advertising effectiveness : the mediating effects of curiosity and attention toward the ad
Yang, Shuai
;
Carlson, Jeffrey R.
;
Chen, Sixing
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012238342
Saved in:
2
Brand engagement on social media : will firms' social media efforts influence search engine advertising effectiveness?
Yang, Shuai
;
Lin, Shan
;
Carlson, Jeffrey R.
;
Ross, …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 526-557
Persistent link: https://www.econbiz.de/10011483113
Saved in:
3
1 + 1 < 2! : effects of social media engagement and advertising on firm value of tourism and hospitality companies
Yang, Shuai
;
Liu, Yahui
;
Wu, Xiaojun
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
8
,
pp. 1417-1439
Persistent link: https://www.econbiz.de/10012624201
Saved in:
4
The effectiveness of contextual competitive targeting in conjunction with promotional incentives
Song, Yiping
;
Phang, Chee Wei
;
Yang, Shuai
;
Luo, Xueming
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 349-385
Persistent link: https://www.econbiz.de/10011884539
Saved in:
5
Charity ugliness premium : donors' empathy for unattractiveness during the COVID-19 pandemic and implications for charity advertising
Yu, Ziyue
;
Yang, Shuai
;
Zheng, Hualu
;
Chang, Xinyu
- In:
Journal of consumer behaviour
23
(
2024
)
3
,
pp. 1463-1477
Persistent link: https://www.econbiz.de/10014575969
Saved in:
6
How pop-ups drive online sales : moderating effects of online promotions
Liu, Yahui
;
Zheng, Hualu
;
Yang, Shuai
;
Wang, Junjie
- In:
European journal of marketing
57
(
2023
)
8
,
pp. 2112-2141
Persistent link: https://www.econbiz.de/10014342205
Saved in:
7
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
8
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
9
Empathy with influencers? : the impact of the sensory advertising experience on user behavioral responses
Li, Bin
;
Chen, Shuang
;
Qi, Zhou
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014253485
Saved in:
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