The role of business and friendships on wechat business : an emerging business model in China
Year of publication: |
2016
|
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Authors: | Yang, Shuai ; Chen, Sixing ; Li, Bin |
Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 29.2016, 1/5, p. 174-187
|
Subject: | Business relationships | friendships | WeChat business | relationship marketing | role theory | China | Geschäftsmodell | Business model | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Soziale Beziehungen | Social relations |
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