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Werbewirkung
Consumer behaviour
82,942
Konsumentenverhalten
80,462
Brand management
17,666
Markenführung
17,252
Theorie
14,372
Theory
14,133
Brand image
11,164
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11,050
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10,191
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10,152
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9,185
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8,200
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6,806
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6,581
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6,551
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6,227
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6,115
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6,078
Social Web
5,942
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5,935
Kundenzufriedenheit
5,920
Perception
5,867
Online-Handel
5,679
Online retailing
5,667
Produktgestaltung
5,665
Online-Marketing
5,360
Wahrnehmung
5,338
Internet marketing
5,325
Production function
5,321
Product design
4,732
Service quality
4,685
Dienstleistungsqualität
4,619
Einzelhandel
4,528
Retail trade
4,463
Innovationsmanagement
4,417
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4,280
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Gierl, Heribert
31
Pelsmacker, Patrick de
29
Esch, Franz-Rudolf
27
Dens, Nathalie
24
Septianto, Felix
23
Bauer, Hans H.
18
Diehl, Sandra
18
Huber, Frank
18
Muehling, Darrel D.
14
Pauwels, Koen
14
Reijmersdal, Eva A. van
14
Dahlén, Micael
13
Boerman, Sophie C.
12
Matthes, Jörg
12
Rosengren, Sara
12
Taylor, Charles Raymond
12
Terlutter, Ralf
12
Bellman, Steven
11
Eisend, Martin
11
Hudders, Liselot
11
Kareklas, Ioannis
11
Naderer, Brigitte
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Choi, Yung Kyun
10
Dodoo, Naa Amponsah
10
Romaniuk, Jenni
10
Stafford, Marla Royne
10
Wilbur, Kenneth C.
10
Zúñiga, Miguel Ángel
10
Chan, Kara
9
Evans, Nathaniel J.
9
Ilicic, Jasmina
9
Mueller, Barbara
9
Roy, Subhadip
9
Rozendaal, Esther
9
Smit, Edith G.
9
Bang Nguyen Viet
8
Draganska, Michaela
8
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National Bureau of Economic Research
5
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4
Erasmus Research Institute of Management
2
Helmut-Schmidt-Universität
2
Shaker Verlag
2
Technische Universität Braunschweig
2
Österreichische Werbewissenschaftliche Gesellschaft
2
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Ernst-Moritz-Arndt-Universität Greifswald
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Gottfried Wilhelm Leibniz Universität Hannover
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Springer Gabler <Firma>
1
UVK Verlagsgesellschaft mbH
1
Universität Bremen
1
Universität Mannheim
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
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Journal of business research : JBR
151
International journal of advertising : the review of marketing communications
144
Journal of marketing communications
143
International journal of advertising : the quarterly review of marketing communications
108
Journal of advertising research
82
Psychology & marketing
74
Journal of retailing and consumer services
72
Journal of advertising : official publication of the American Academy of Advertising
70
Journal of promotion management : JPM
69
Journal of promotion management : innovations in planning and applied research
69
International journal of internet marketing and advertising : IJIMA
58
Marketing letters : a journal of research in marketing
44
Journal of marketing research : JMR
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
The journal of product & brand management
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
European journal of marketing : EJM
33
Journal of current issues and research in advertising : JCIRA
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Marketing : ZFP ; journal of research and management
32
Marketing intelligence & planning
31
SpringerLink / Bücher
31
The journal of brand management : an international journal
28
The journal of consumer marketing
28
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
International journal of hospitality management
26
Journal of consumer research : JCR ; an interdisciplinary bimonthly
25
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
24
Journal of current issues and research in advertising
23
Journal of global marketing
23
Journal of international consumer marketing
22
Young consumers : insight and ideas for responsible marketers
22
European journal of marketing
21
Journal of marketing
21
International journal of sports marketing & sponsorship
19
Journal of consumer behaviour : an international research review
18
Journal of marketing research
18
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
18
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ECONIS (ZBW)
4,254
USB Cologne (EcoSocSci)
17
EconStor
14
OLC EcoSci
2
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1
It looks green : effects of green visuals in advertising on Chinese consumers'
brand
perception
Xue, Fei
- In:
Journal of international consumer marketing
26
(
2014
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10010344855
Saved in:
2
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
3
Brand
logo design : examining consumer response to naturalness
Machado, Joana Cesar
;
Carvalho, Leonor Vacas de
; …
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 78-87
Persistent link: https://www.econbiz.de/10010514465
Saved in:
4
Brand
logo and
brand
gender : examining the effects of natural logo designs and color on
brand
gender perceptions and affect
Machado, Joana César
;
Fonseca, Beatriz
;
Martins, Carla …
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 152-170
Persistent link: https://www.econbiz.de/10012487230
Saved in:
5
Logo design in marketing communications :
brand
logo complexity moderates exposure effects on
brand
recoginition and
brand
attitude
Grinsven, Bo
;
Das, Enny
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 256-270
Persistent link: https://www.econbiz.de/10011613163
Saved in:
6
The influence of changing advertising support on consumers' perceptions of
brand
prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
Saved in:
7
Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and
brand
evaluations : a replication and extension
Felix, Reto
;
Borges, Adilson
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 579-593
Persistent link: https://www.econbiz.de/10010462631
Saved in:
8
Moderating effects of prior
brand
usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
9
The effect of perceived advertising effort on
brand
perception
: implication for retailers in Hong Kong
Chan, Fong Yee
;
Chan, Hung Fai
;
Tang, Felix
- In:
The international review of retail, distribution and …
27
(
2017
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10011703183
Saved in:
10
Metaphor as visual thinking in advertising and its effects : focus on
brand
familiarity and product involvement
Kim, Soojin
;
Kim, Jihye
;
Kim, Eunice
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 654-672
Persistent link: https://www.econbiz.de/10011799553
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