Similar Search Results

Fundraising in an interactive online environment

Panic, Katarina; Hudders, Liselot; Cauberghe, Veroline - In: Nonprofit and voluntary sector quarterly 45 (2016) 2, pp. 333-350

Persistent link: https://www.econbiz.de/10011483473

Designing social media fundraising messages : an experimental approach to understanding how message concreteness and framing influence donation intentions

Xiao, Anli; Huang, Yan; Bortree, Denise Sevick; Waters, … - In: Nonprofit and voluntary sector quarterly : journal of … 51 (2022) 4, pp. 832-856

Persistent link: https://www.econbiz.de/10013391983

A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising

Ndasi, Wilson; Bolat, Elvira; Roushan, Gelareh - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 1-18

Persistent link: https://www.econbiz.de/10013041197

Lookalike targeting on others' journeys: brand versus performance marketing

Sudhir, K.; Lee, Seung Yoon; Roy, Subroto - 2021

Persistent link: https://www.econbiz.de/10012629950

A Large-Scale Field Experiment to Evaluate the Effectiveness of Paid Search Advertising

Coviello, Lorenzo - 2017

Companies spend billions of dollars online for paid links to branded search terms. Measuring the effectiveness of this marketing spending is hard. Blake, Nosko and Tadelis (2015) ran an experiment with eBay, showing that when the company suspended paid search, most of the traffic still ended up...

Persistent link: https://www.econbiz.de/10012944620