Attitudes and donation behavior when reading positive and negative charity appeals
Arvid Erlandsson, Artur Nilsson, and Daniel Västfjäll
| Year of publication: |
2018
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|---|---|
| Authors: | Erlandsson, Arvid ; Nilsson, Artur ; Västfjäll, Daniel |
| Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 1149235-1. - Vol. 30.2018, 4, p. 444-474
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| Subject: | Attitudes toward charity advertisements | donation behavior | negative/sad appeals | nonprofit marketing | positive/happy appeals | Fundraising | Werbewirkung | Advertising effects | Nonprofit-Marketing | Nonprofit marketing | Gemeinnützige Organisation | Charitable organization | Wohltätigkeit | Charity | Konsumentenverhalten | Consumer behaviour | Nonprofit-Organisation | Nonprofit organization | Werbung | Advertising | Meinung | Opinion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10495142.2018.1452828 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011956577