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Werbewirkung
Konsumentenverhalten
79,072
Consumer behaviour
78,639
Children
18,376
Kinder
18,229
Theorie
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8,724
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4,300
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4,218
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4,217
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4,212
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4,151
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4,005
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3,744
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Gierl, Heribert
25
Pelsmacker, Patrick de
25
Septianto, Felix
21
Dens, Nathalie
20
Diehl, Sandra
16
Hudders, Liselot
14
Reijmersdal, Eva A. van
14
Esch, Franz-Rudolf
13
Pauwels, Koen
13
Rozendaal, Esther
13
Terlutter, Ralf
13
Bakir, Aysen
12
Huber, Frank
12
Matthes, Jörg
12
Muehling, Darrel D.
12
Yoon, Sukki
12
Buijzen, Moniek
11
Eisend, Martin
11
Evans, Nathaniel J.
11
Kareklas, Ioannis
11
Naderer, Brigitte
11
Stafford, Marla Royne
11
Torres, Ivonne M.
11
Wu, Linwan
11
Choi, Yung Kyun
10
Dahlén, Micael
10
Dodoo, Naa Amponsah
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Ilicic, Jasmina
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Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
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Bauer, Hans H.
9
Bellman, Steven
9
Jang, Soocheong
9
Kulczynski, Alicia
9
Rosengren, Sara
9
Wilbur, Kenneth C.
9
Yoon, Hye Jin
9
Bang Nguyen Viet
8
Boerman, Sophie C.
8
Cauberghe, Veroline
8
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Shaker Verlag
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Technische Universität Braunschweig
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Association of National Advertisers
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Avrim Lazar and Associates
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Books on Demand GmbH <Norderstedt>
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Chambre de commerce et d'industrie de Paris
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutschland / Bundesministerium für Gesundheit
1
European Advertising Academy
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
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OECD
1
OECD / Committee on Consumer Policy
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OECD / Directorate for Science, Technology and Industry
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Organisation for Economic Co-operation and Development
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Peter Lang AG
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Robert Schuman Centre for Advanced Studies
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UVK Verlagsgesellschaft mbH
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Universität Bremen
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Journal of business research : JBR
141
International journal of advertising : the review of marketing communications
140
Journal of marketing communications
133
International journal of advertising : the quarterly review of marketing communications
103
Journal of retailing and consumer services
69
Journal of advertising research
67
Journal of promotion management : innovations in planning and applied research
67
Journal of advertising : official publication of the American Academy of Advertising
64
Journal of promotion management : JPM
61
Psychology & marketing
61
International journal of internet marketing and advertising : IJIMA
52
Marketing letters : a journal of research in marketing
41
Journal of marketing research : JMR
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
European journal of marketing : EJM
33
The journal of product & brand management
33
Journal of current issues and research in advertising : JCIRA
32
Health marketing quarterly
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Asia Pacific journal of marketing and logistics
28
The journal of consumer marketing
27
Young consumers : insight and ideas for responsible marketers
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
The journal of brand management : an international journal
25
Marketing : ZFP ; journal of research and management
24
International journal of hospitality management
23
Marketing intelligence & planning
23
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
22
Journal of current issues and research in advertising
22
Journal of global marketing
21
Journal of international consumer marketing
21
Journal of marketing
21
European journal of marketing
20
International journal of consumer studies
18
Journal of consumer behaviour : an international research review
18
Journal of consumer research : JCR ; an interdisciplinary bimonthly
18
Cogent business & management
16
Journal of consumer marketing
16
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15
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ECONIS (ZBW)
3,690
EconStor
12
USB Cologne (EcoSocSci)
12
OLC EcoSci
2
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1
Framing and word choice in childhood obesity reduction-focused advertising
Mayer, James Mark
;
Peev, Plamen
;
Mayer, Abby
- In:
Journal of managerial issues : JMI
34
(
2022
)
3
,
pp. 264-284
Persistent link: https://www.econbiz.de/10013397546
Saved in:
2
To meet or meat? : homophones in advertising encourage judgments and behaviors in
children
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 378-394
Persistent link: https://www.econbiz.de/10012004056
Saved in:
3
Standardization vs. adaptation : consumer reaction to TV ads containing subtitled or English dubbed ads
Pagani, Margherita
;
Goldsmith, Ronald E.
;
Perracchio, Andrea
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 702-714
Persistent link: https://www.econbiz.de/10011547735
Saved in:
4
For humble homes and wealthy tables : advertising consumables in eighteenth- and nineteenth-century Basel
Reimann, Anna
- In:
History of retailing and consumption
9
(
2023
)
2
,
pp. 164-186
Persistent link: https://www.econbiz.de/10014446703
Saved in:
5
Effectiveness of indecent
language
in advertising on young adult consumer attitudes and purchase intent
Ilicic, Jasmina
;
Blakemore, Jason
- In:
Journal of promotion management : JPM
21
(
2015
)
5
,
pp. 614-629
Persistent link: https://www.econbiz.de/10011433573
Saved in:
6
Activating persuasion knowledge in native advertising : the influence of cognitive load and disclosure
language
Wen, Taylor Jing
;
Kim, Eunice
;
Wu, Linwan
;
Dodoo, Naa …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 74-93
Persistent link: https://www.econbiz.de/10012200473
Saved in:
7
The effects of linguistic devices on consumer information processing and persuasion : a
language
complexity × processing mode framework
Pogacar, Ruth
;
Shrum, L. J.
;
Lowrey, Tina M.
-
2018
Persistent link: https://www.econbiz.de/10012115811
Saved in:
8
Foreign languages in advertising as implicit country-of-origin cues : mechanism, associations, and effectiveness
Hornikx, Jos
;
Meurs, Frank van
- In:
Journal of international consumer marketing
29
(
2017
)
2
,
pp. 60-73
Persistent link: https://www.econbiz.de/10011690489
Saved in:
9
Just do it! : why committed consumers react negatively to assertive ads
Zemack-Rugar, Yael
;
Moore, Sarah G.
;
Fitzsimons, Gavan J.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10011739795
Saved in:
10
Implicit and explicit preferences for brand name sounds
Pogacar, Ruth
;
Kouril, Michal
;
Carpenter, Thomas P.
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 241-259
Persistent link: https://www.econbiz.de/10011876282
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